Marketing to pet owners with “how to” articles made easy

Marketing to pet owners with “how to” articles made easy

By David Tomen for PetCopywriter.com

Sheri is a master at marketing to pet owners. She loves animals. Caring for pets since she was a young girl fostered a passion that led to a career as a veterinarian.

Sheri soon found that sharing her know-how was a great way to build her business. Pet owners trusted her and shared their experience with friends. And her veterinary clinic’s revenues grew exponentially every year since she opened her doors.

Sheri taught Lori her receptionist and resident webmaster the easiest way to come up with “how to” articles. During the week, her staff would make note of customer questions and problems. Lori then selected the best of the lot and wrote a “how to” article for each week’s blog post.

Lori came up with some of her own methods for generating ideas for blog posts, too. You can easily do this for your practice as well.

If you use the pet web content ideas here, you’ll easily be able to write magnetic “how-to” articles that bring in more traffic to your website and business.

pet social media tips from PetCopywriter.com

5 more ways to use social media in pet marketing

5 more ways to use social media in pet marketing

By Jen Phillips April for PetCopywriter.com

Social media offers a perfect opportunity for pet marketers. With a well thought out campaign, you can reach thousands of potential customers and develop loyal brand advocates.

After all, social media is where your customers are. There’s nothing pet lovers enjoy more than conversing with other pet lovers and sharing pictures of their fur kids on social media.

Don’t believe me? The American Kennel Club has 111 thousand followers on Twitter. The hashtag #dogsofinstagram has over 2 dozen posts in three days. The industry conference Blogpaws spent weeks gearing up for the big event with Twitter parties and dozens of posts across Facebook, Instagram, etc.

Chances are, you are at least using Facebook to engage with your customers.

Yet, the dilemma a lot of pet marketers face is they don’t know how to harness the power of social media. With that in mind, here’s how your pet business or veterinary practice can develop a sales funnel via social media and track your results.

Social Media for Pet Marketing

For the most effective pet website SEO, focus on this tactic

For the most effective pet website SEO, focus on this tactic

This just in… quality content matters when it comes to attracting visitors to your pet or veterinary website! Actually, it always mattered, but a recent blog post from Marketing Profs brought it to our attention with statistics from a new marketing survey.

The blog post stated, “Marketing and sales professionals say creating quality content is THE MOST EFFECTIVE search engine optimization (SEO) tactic, according to the results of a recent survey conducted by Ascend2. More than half (57%) of the global professionals polled say quality content creation is one of the most effective SEO strategies employed by their company.”*

What else matters when it comes to bringing in business through Google and other search engines? The Marketing Profs article noted these survey findings from Ascend2: “Other SEO efforts seen as effective include: