If you’re a pet industry marketer or business owner looking for pet marketing strategies that boost your website and marketing results…

You can count on my 13-year track record of successful ideas and copy focused on marketing to pet owners and veterinary practices.

 

Pam Foster
Certified SEO Copywriter and Web Marketing Consultant for the Pet Industry
PETCOPYWRITER.COM
and Founder, ContentClear Marketing
(PetCopywriter.com is a division of ContentClear Marketing)

Hi, I’m Pam Foster, an experienced pet industry copywriter and marketer who can deliver proven pet SEO-web content skills to improve your underperforming site or new site.

Why hire me to improve your website? Because I’ll help you optimize buying decisions… whether you’re marketing to pet owners, pet businesses, veterinary practices and other pet-related organizations.

To help your company generate more leads and sales, I’ll apply the proven approach to web success I’ve honed over many years of pet internet marketing and traditional pet-industry marketing.

Following my ContentClear Marketing Method for Web Site Optimization, I combine these five key elements for successful web content that really works in turning your website visitors into buyers:

 

• Clear, persuasive sales copywriting skills that focus on motivating each web visitor to become a customer, subscriber or other participant in your pet business or veterinary company.
• Ethical SEO copywriting skills, masterfully weaving targeted keywords into the copy on each web page and in “behind-the-scenes” meta tags so prospects can FIND your site.
• Extensive web marketing, usability and site architecture skills, with a keen understanding of how single landing pages and multi-page sites guide pet enthusiasts to a buying decision.
• Plenty of “geek” skills to work smoothly within the technical needs of the web designer and web developer through every phase of a content optimization project.
• And of course, an understanding of your needs as a busy marketer in a pet or veterinary company, based on my years of experience in corporate marketing communications and as a consultant to all kinds of B2C and B2B pet companies including LL Bean dog products, IDEXX Laboratories, MyPetED.com, EPO-Equine and others.

The great news for you is – you’ve just found an experienced, savvy and successful pet SEO-web copywriter and pet internet marketing consultant who brings all five of these elements to every web project.

But just in case you’d like some details on what it’s like to work with a skilled web-SEO copywriter before you hire him or her, here are some of the most common questions marketers ask about working with me.

“What are your qualifications as a pet SEO-web copywriter?”

In 2008, after 29+ years of writing and guiding successful marketing campaigns offline and online (15 of them online, and 13 of them in pet and veterinary marketing), I founded the ContentClear Marketing Method for Website Optimization to help marketers follow a unique, methodical and proven approach to developing web content that works. In 2010, I became one of the first to achieve SEO Copywriting Certification. » Read more…

 

Using my Content Clarity Tools and working closely with you, I can help you determine the best way to approach marketing to pet owners and achieve your sales and lead-generation goals. That’s because my services go well beyond just content writing. I’m focused on a successful user experience, expertly guiding visitors through your site’s sales funnel.

To date, I’ve written hundreds of web pages and web marketing projects for dozens of companies including consumer pet companies, B2B companies related to veterinary care, and many other pet-related organizations.

I’ve worked with all kinds of virtual teams of web experts – including keyword researchers, web designers and programmers, and marketing teams. I can pull together a team or work with your own web team as needed to support you in creating a sales-focused website.

In addition to founding ContentClear Marketing and PETCOPYWRITER.COM, I’m the author and co-author of several web-SEO related books, including:

• The Web Copywriter’s Clear Path to Profits, Site Audits Made Simple, and Niche Yourself and Thrive!, and
• The New Media Marketing Power Series: Several web marketing books marketed through New Media Marketing Power.com.

“Do you have a pet-industry background?”

Yes, I’ve written marketing materials for pet companies and veterinary-industry companies for 12+ years. My pet-industry clients have included consumer and business-to-business companies such as L.L. Bean, IDEXX Laboratories, Pet Health Network, Osspet.com, Sir Earl Ink, Radiopet, Animal Emergency Clinic, and many others.

While at IDEXX, I also worked on consumer education related to Lyme disease, FIV-FeLV, and many emerging diseases.

I’ve literally written hundreds of web pages and sales materials related to pet care, pet products and running a successful veterinary practice.

I’ll gladly provide specific samples upon your request.

I’ve also been a dog and cat owner my entire life.

These days, Louie my Westie mix pup and Jack the black cat are happy, loving daily reminders of how pets enrich people’s lives. Here are a couple of photos to show you what I mean.

“What kind of results can I expect from working with you?”

 

You can expect well-planned, well-written and well-executed web-SEO content from me: compelling, reader-friendly content that turns prospects into qualified sales leads and/or buyers.

That’s because no other method provides you with a clear, complete and ethical process including tools for strategic thinking that drives a thorough understanding of your audience’s needs and your site objectives – all while setting your company apart from your competitors.

When you follow my clear, step-by-step optimization method, your site will include benefit-driven, ethical SEO messages that connect with your customers and search engines … on every page of your site.

I help you do this by demonstrating how your pet-related products and services uniquely solve your prospects’ greatest needs.

“What does it cost to hire you for a project?”

 

It’s hard to answer this question without knowing the details of your project. The main reason is – every company and project is different. No two websites or missions are exactly alike. For example, you may need new web pages, updated existing pages, an optimized order page, or a complete overhaul from soup to nuts. There may be tons of great content to work with and it simply needs optimizing … or there may be no copy yet or pages of non-sales copy that was written by an engineer 10 years ago. And there may be a need to do extensive work in phases.

So by taking a customized approach for your project, you can expect me to:

• Recap your mission to demonstrate that I heard your concerns and needs
• Provide an action plan for the specific aspects of your project
• Address your expectations regarding timeframe and budget
• Deliver a thoughtful proposal that meets your unique challenges and goals

Contact me if you’re interested in seeing my fee schedule.

“How long does it take to write my pet SEO web content?”

Again, it all depends on what’s involved. Once we have a conversation, I can put a rough timeframe into my proposal, and then we’ll firm up a schedule once we get going. Quite often, it may just be two weeks or so.

“What happens if we want to revise the content?”

All of my PETCOPYWRITING.COM proposals are backed by my ContentClear Marketing promise and reputation of content optimization excellence, quick turnaround time, timely communications and ethical, on-target marketing and SEO recommendations.

This means: tell me what you want improved and what the changes are, and I’ll make them … fast. There is NO CHARGE for rewriting. Revisions are included in the flat fee we’ve agreed to for the assignment, provided they are assigned within 30 days of your receipt of the copy and are not based on a change in the assignment made after copy has been submitted.

Most of my clients are pleased and enthusiastic about my copy. But if you’re not 100 percent satisfied, I’ll revise the copy according to your specific guidelines … at my expense.

“How do I place an order with you?”

Putting me to work for you is easy. Simply pick up the phone and call me at 843-597-6515 … or send me an email at pam@contentclear.com. We’ll go over your project and I’ll answer your questions. Then I’ll provide a detailed estimate and confirmed scope of work.

Dozens of pet-related organizations and companies have found my pet SEO-web copywriting and consulting services ideal for promoting their businesses online and increasing their bottom line.

So why not try my services for your next pet internet marketing or print campaign project? I promise you’ll be delighted with the results.

Sincerely,

Pam Foster

PETCOPYWRITER.COM
A division of ContentClear Marketing

P.S. If you have an immediate need, call me at 843-597-6515 or email me at pam@contentclear.com. There’s no charge to discuss your project with you and give you a proposal. And there’s no obligation to buy.