Recently, fellow copywriter Paul Parry compiled dozens of tips on lead generation, and reached out to include Pam Foster of PetCopywriter.com in his collection of voices on this subject. His blog post, titled “36 World-Class Copywriters & Marketers Reveal Their 3 Top Tips for Lead Generation” is a terrific source of tips and ideas to…
AWAI (American Writers & Artists, Inc.), the world’s top publisher of copywriter training programs, has released an ebook of successful copywriting samples from the past 5 years, and my veterinary copywriting work for the NAVC (North American Veterinary Community) is included — woo hoo! The ebook, “30 Top-Performing Copywriting Samples to Study and Steal,” includes…
New Local Search Data for Veterinary Practice Websites
I came across an interesting local search infographic a short while ago with data that’s important if you’re in charge of marketing a local veterinary practice, and you’re competing against other local options.
You see, local search is a huge deal when it comes to attracting new business for your local veterinary practice. This LSA Insider (Local Search Association) infographic showed that “veterinarians” is among the top 142 categories consumers searched for in just one week. Veterinarians are listed as #35 on the list.
When you dig deeper, you’ll see the dominance of search engines as the tool consumers use for finding local veterinary practices, far above any other method. Here’s the breakdown:
The Value of a Creative Brief for Pet and Veterinary Web Marketing I was recently interviewed by Ed Gandia of B2BLauncher.com… and we talked about the many reasons copywriters should use a Creative Brief with their clients. But the reasons also benefit you if you’re marketing pet or veterinary products and services online. For instance,…
Mini Ways to Get Big Wins on Your Pet or Vet Website
I recently wrote a guest blog post for SEOCopywriting.com, and it’s all about the many benefits of creating a “mini USP” for each product or service you offer.
My post explains that in marketing, the USP (Unique Selling Proposition) is a well-known acronym for explaining why your products, services and business uniquely offer the best solutions for your customers. I like to call it a “Unique Solution Proposition.” And, you not only need a USP for your company, but also for each solution you offer.
Your USPs are important because you need to find a way to stand out from the clutter. You’ll want to articulate them on your website, blog and other materials.
Let’s look at some easy and specific ways to use this mini USP approach for big wins on your pet or veterinary website.
Pet Industry Marketers: Attract That $60B in 2015 Spending
Last week at the Global Pet Expo 2015, the American Pet Products Association (APPA) released its 2015 numbers on pet spending. The APPA’s annual comprehensive report covers pet spending in the segments of food, supplies/over-the-counter (OTC) medications, veterinary care, live animal purchases and other services.
Overall, pet spending reached $58 billion in 2014. But get ready. In 2015, pet owners are going to bust through all previous spending records by shelling out a projected $60 billion. Wow!
Let’s look at the highlights of that report, and what they mean if you’re responsible for marketing pet products or veterinary services.
Podcast: SEO Marketing for Veterinary Practices What’s the secret to veterinary practice SEO? It’s much easier than you think. That’s what I explained to Brandon Breshears — Director of Operations at Rethink Veterinary Solutions and creator of The Veterinary Marketing Podcast — during our podcast conversation. Brandon and I both know that many veterinary practices…
What the .vet domain could mean to your veterinary website
Now that the .vet domain is available, you may be wondering if you should you jump on board and register your pet or veterinary business website as a .vet version.
You may be asking yourself, “Should I buy the .vet domain to help with our SEO/search results or website traffic?”
I was wondering the same thing and I had a conversation with a few of my fellow online marketing professionals. Here’s the upshot of what we discussed.
Mike Linville, owner of Black Dog Studios, a “Responsible Design” web site developer and online marketer in the veterinary industry, said, “After the Google Panda update a few years ago — the search algorithm changed to put less emphasis on domain names (because any spammer could buy domains with $7). Instead, there’s more emphasis on quality content. So in terms of buying the .vet domain name – I don’t think you would see an SEO benefit. But, if you wanted it for branding sake … then I would definitely say yes.”
Wildly Profitable Marketing for the Pet Industry 2015 Edition
I’m happy to announce that my book co-author, C S Wurzberger, and I have just released a fresh 2015 update of our guide, Wildly Profitable Marketing for the Pet Industry.
This is our fourth year of updating this workbook. It’s designed to be your complete road map to creating a very simple yet effective marketing plan for your pet or veterinary business.
In Wildly Profitable Marketing for the Pet Industry 2015 edition, you’ll see that we’ve updated:
- Examples and screen shots to feature the latest “best practice” websites, including pet businesses, veterinary manufacturers and more
- Several resources and links to make sure you have the latest information
- Statistics, facts and features that are relevant right now
- Tips and steps for success, including a completely updated Podcast section (see page 216)
- Other details that make this a great go-to guide for success this year and beyond
Simple Formula for Writing Magnetic Pet Marketing “How-to” Articles
By David Tomen for PetCopywriter.com
Lori does the writing and email newsletters for her veterinary clinic’s website. She has a steady stream of ideas for pet-business articles her business uses when marketing to pet owners. Here, we’ll look at the formula Lori uses to write her blog posts, web pages and email newsletters.
My hope is by the time you finish reading this article, you’ll be able to make Lori’s success your reality too.
Topics for your pet-business marketing articles