Simple Blog Guidelines for Pet Business or Veterinary Practice Marketing

February 20, 2012

If you’re using a blog to market your pet business or veterinary practice, you’ll be happy to know there’s an easy formula for great results, which means better search engine rankings, more traffic and more sales.

Using the following formula last fall, I started blogging tips for a pet-business services company, and just after 6 blog posts — voila! The blog appeared on page one, second spot in Google results. Not bad for only 6 posts.

Would you like to generate results like this for your pet business or veterinary practice marketing?

Try these “best practices” guidelines and see what happens. (more…)

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Posted in Pet Business,pet business blog,pet copywriter,pet marketing,Pet Website,veterinary blog,veterinary marketing,Veterinary website by PetCopywriter

The Golden Retriever Blogging Approach for Pet Business Marketing

February 15, 2012

Golden Retrievers are big, lovable creatures. They greet you with utter joy and share their warmth, plus they’re eager to please. They’ll fiercely loyal, no matter what. And they’ll fetch just about anything for you. What’s not to love, right?

But what do Golden Retrievers have to do with successful blogging for your pet business? Everything.

Golden Retriever Blogging for Pet Business Marketing

Mimosa the Golden Retriever pup. Thanks to Lee Schwarz for this lovely photo.

The unwritten credo of Golden Retrievers is this: I love everybody and I live to please.

The best business blogs have a similar credo: I care about my customers, and I’m focused on pleasing them by solving their needs.

If your pet business or veterinary practice blog follows that credo, you’ll improve your search engine results, attract more prospects and build a loyal following. Ultimately, this will help you grow your business.

Here’s how to think of this in a Golden Retriever way: Your blog posts will work very well if you… (more…)

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Posted in Pet Business,pet business blog,pet copywriter,Pet Website,veterinary blog by PetCopywriter

Quality Content Defined for Pet Internet Marketing

February 13, 2012

With the mission of helping you keep up with the challenging world of search engine optimization (SEO) and how pet web content works best today, I try to follow the latest guidelines, trends and events that make a big difference in search results.

Finding quality websites for searchers has always been the goal of Google and other search engines. But just what does “quality” mean?

Last year, several strides were taken to clamp down on “thin” pages that offered very little information, keyword-stuffed articles that offered nothing of value, and duplicate content you can find on dozens if not hundreds of websites. So one definition of quality has been “original, useful and highly relevant content,” which I talk about a lot.

Today I read this new definition of quality, and it helps clarify things for us further, to a point.

According to Google, “High quality content is content you can send to your child to learn something.”

Hmmm.

Here’s how I interpret that for pet-industry marketers, whether you’re marketing pet products, pet services, veterinary care, pet business consulting or anything else related to this industry. (more…)

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Posted in Marketing pet products,Marketing to pet owners,Pet Business,pet copywriter,Pet internet marketing,pet web content,Pet web content that works,Pet Website by PetCopywriter

Celebrate your pet business milestones with your customers

June 1, 2011

Woo hoo! Today I celebrate my 1-year anniversary as a pet-industry copywriter focused on businesses that serve consumers and B2B customers.

Since embarking on this path last June, I’ve enjoyed writing web content, mobile apps and other marketing materials for a wide range of exciting pet businesses including MyPetED.com, Ben’s Bark Avenue Bistro, Pawsitive Perks, EPO-Equine, and several others.

What a blast it’s been! My entire copywriting business has changed for the better thanks to this direction. And while I still enjoy providing web-SEO content and consulting to all kinds of companies, being immersed in the pet industry is a bonus because I LOVE pets and pet-related companies.

Now to the main point of this post. I’m celebrating my 1-year anniversary with you and giving you a reason to consider doing business with me (see below). You can do the same thing for your business. (more…)

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Posted in Pet Business,pet copywriter,pet industry,Pet Website,Veterinary website by PetCopywriter

Successful pet website content is much more than writing text.

January 14, 2011

Today I’d like to provide insight into exactly what goes into optimizing a single web page for search engines and sales these days.

Why? Because a couple of people asked me recently, “What goes into writing optimized content anyway?” In other words, why should I pay you the big bucks to do this? ;-)

It has become so much more than you’d ever expect… and every tiny detail matters.

Believe it or not, it can take up to 4 hours to craft and optimize each page. The reason is, the content writer must consider the following factors to make a web page great:

  • Page strategy: What do we want people to DO on this page… and what’s the business mission?
  • Context: Which other pages on the site are affected by this particular page?
  • Keyword research: What words are people using in search engines to find the solutions you offer?
  • Competitive review: What web pages show up in search engine results for those keywords already; either above your site or near it? And, what do those websites look like?
  • Skilled copywriting for sales conversions: What’s the best way to approach clear, persuasive and customer-focused copy that drives action?
  • Weaving the SEO (search engine optimization) keywords into the content: How important is it to take an ethical, smooth and balanced approach that avoids keyword-overload… but places keywords in what expert Heather Lloyd-Martin calls the “SEO Power Positions?” (Very important.)
  • Copywriting for SEO tags: What’s the best way to craft inviting, strategic sentences (with keywords) in the page’s code (so critical these days to attract visitors via search engine results!)?
  • Revisions and tweaks: Does the content flow; is it “on brand?”
  • Reviewing and testing: Once it’s placed in the web pages, does the content work exactly as intended?

This isn’t even the complete list!

For web pages to work their magic in marketing to pet owners, veterinarians or pet businesses, the content writer must consider at least 2 dozen different elements (maybe even 3 dozen) in a strategic and thorough manner.

Here’s a pet website I recently optimized by following all the considerations listed above: MyPetED.com.

Now, the value of all this work is RESULTS. More traffic, more sales, more responses = more money for your business. When I explain that investing in web content optimization can bring in extra sales now and for months or even years to come… suddenly all this effort looks very attractive.

Until next time,

Here’s to a clear and prosperous site!
Pam
PetCopywriter. com

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Posted in Marketing to pet owners,Pet Business,pet copywriter,Pet Website by PetCopywriter

Marketing your pet business with content in 2011

December 2, 2010

Today I’m featuring part of an important article from eMarketer Digital Intelligence. It’s only “open” to non-subscribers for a short time at this link: http://www.emarketer.com/Article.aspx?R=1008070. That’s why I’m passing some of it along in my blog.

I especially like the questions because they reflect my content-writing focus as a pet copywriter: how can your pet business use content to solve your prospect’s needs in a unique and engaging way? :-)

“2011 Trends: Content Marketing Is Critical

Next year, marketers will need to rethink their approach to advertising and marketing and intensify their focus on creating magnetic content that will naturally attract consumers, rather than relying solely on the interruption model of advertising, which consumers are responding to less and less.

Magnetic content can include anything created on behalf of a brand—be it an ad, YouTube video, online game, Facebook page, Twitter promo or mobile app—that consumers genuinely want to engage with and pass along to others. This content entertains, amuses, informs, serves a function or satisfies a consumer need.

Marketers should ask themselves five questions about the magnetic content they are seeking to create to determine whether it will be truly attractive to their audience:

  1. Is the content unique?
  2. Is the content useful?
  3. Is the content well executed?
  4. Is the content fun?
  5. Does the content make good use of the channel in which it appears (e.g., social, mobile, video)?”

It’s amazing how content marketing has become THE ongoing strategy for pet business success… whether you’re marketing to pet owners, veterinarians, retailers or another group.

What do you think about this? I’d love to hear what you think as it relates to your website and social media efforts.

Until next time, here’s to a prosperous site!

Cheers,

Pam

www.PetCopywriter.com

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Posted in Marketing pet products,Marketing to pet owners,Pet Business,pet copywriter,Pet internet marketing by PetCopywriter