Celebrate your pet business milestones with your customers

June 1, 2011

Woo hoo! Today I celebrate my 1-year anniversary as a pet-industry copywriter focused on businesses that serve consumers and B2B customers.

Since embarking on this path last June, I’ve enjoyed writing web content, mobile apps and other marketing materials for a wide range of exciting pet businesses including MyPetED.com, Ben’s Bark Avenue Bistro, Pawsitive Perks, EPO-Equine, and several others.

What a blast it’s been! My entire copywriting business has changed for the better thanks to this direction. And while I still enjoy providing web-SEO content and consulting to all kinds of companies, being immersed in the pet industry is a bonus because I LOVE pets and pet-related companies.

Now to the main point of this post. I’m celebrating my 1-year anniversary with you and giving you a reason to consider doing business with me (see below). You can do the same thing for your business. (more…)

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Posted in Pet Business,pet copywriter,pet industry,Pet Website,Veterinary website by PetCopywriter

Quality content will attract more customers to your pet website

February 25, 2011

This week Google announced a major crackdown on junky “content farms” — those sites filled with poorly-written articles jammed with search engine keywords… offering nothing to real people looking for real solutions online.

Website Magazine reported on this important event, and gave this advice to website owners and marketers:

“Hire a good writer. This public call for quality content might warrant the hiring of a skilled writer for some businesses. Well-written, compelling content tends to attract links… and mentions… and spread through online communities.

Remember that today’s skilled writer also knows how to create SEO-friendly content.”

So what does this mean if your website is marketing pet products, pet B2B services or veterinary devices?

Let those of us in the pet industry rejoice. High-quality web content rules. (Hooray!)

The quality of your website messages — how they appeal to your target audience and drive results in a non-pushy way — can make a HUGE difference to your pet business.

Clear, helpful, ethical content (aka quality content) has always been my goal for clients, and always will be. That’s why I follow these important developments!

Do you have examples of high-quality websites in the pet industry? Please share them with me. I’d love to hear from you!

Here’s to a prosperous website -

Pam Foster
PetCopywriter.com

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Posted in Marketing pet products,Pet B2B,Pet Business,pet industry,Pet Website by PetCopywriter