Web-SEO Content & Consulting For Pet Industry Marketers
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Wildly Profitable Marketing for the Pet Industry
Finally — a how-to Marketing Success Guide for all pet and veterinary businesses. Co-written by PetCopywriter.com's Pam Foster.
PetCopywriter.com owner
Pam Foster is a SuccessWorks
Certified SEO Copywriter
Help local customers find your pet business website
September 16, 2011
If you’re in charge of marketing a local pet business or veterinary hospital that serves a specific community, I have a question for you.
How often do people say they found you online?
The shocking truth is, sometimes when a locally-based pet business asks me to help optimize their website and boost traffic, I discover that I can’t tell where the business is physically located.
For example, you’d be amazed at how many veterinary practices, dog grooming businesses and doggy day cares don’t list the following basic information on their websites (except maybe on the About Us page, buried at the bottom):
- The physical address
- The towns or region they serve
- Driving directions and a map
If this sounds like you – we can fix this problem immediately! 
Here are 3 quick and simple ways to significantly improve your pet business’s search engine results and drive more people to your door. (more…)
Get seasonal with your pet business marketing
June 16, 2011
Ah, summer. Hot sunny days. Warm balmy nights. Fun for everyone, including pet business owners and marketers.
Why?
Because pet owners have seasonal needs that you can solve! Summer brings a mix of joyful outdoor activities with their pets… and also some dangers. For example, seasonal allergies, vacation travel and hot outdoor settings can be tricky for pets.
This means it’s an ideal time for you to market your business with a seasonal slant that meets your customers’ needs.
Let’s look at some examples of seasonal pet business marketing ideas. (more…)
Use super footers to help customers find your pet website
June 7, 2011
It’s a bird… it’s a plane… it’s a Super Footer!!
Don’t want to clutter your website’s home page to explain what your business is all about? Try a super footer. This is a new type of website footer that includes information you don’t necessarily want to include “above the fold” where the sales copy is doing its job to convert visitors into customers.
A super footer is more like the housekeeping section of the page and may include a site map of all your web pages (a listing with links), your address and general contact info, a “blurb” about your pet business, a “sign up for our newsletter” box, or something else.
The super footer content gives you a chance to provide information about your pet business that adds credibility, context and clarity about who you are and what you do for your customers.
Let me show you some super footer examples and explain the smart strategies behind them: (more…)
The real value of your pet website visitors
November 14, 2010
I recently came across a powerful explanation of what each visitor to your pet website can bring to your business in VALUE… whether you’re marketing to pet owners or pet businesses.
With permission from the website www.HudsonInk.com (a contractor marketing company), I’m happy to provide this explanation that’s quite relevant to pet business marketers as well:
Putting a Dollar Value on a Browser In Your Site
“To understand what a web site visitor means to you financially, compare it to direct mail response. After all, just like a web visitor, doesn’t a direct mail response represent those who are interested in your product or services?
Since the typical direct mail response is approximately one-quarter of 1%, this means you have to send 400 letters to find one potential consumer interested in your product.
If a letter typically costs about 40 cents to mail, sending 400 letters to find that one potential customer will cost you $160.
Apply this $160 per visitor to your web site, and you’ll see the value of a web site in a whole new light. Even 10 visitors a month can translate into $1,600 of avoided marketing costs. The problem is, most web sites aren’t designed to court these customers effectively—if at all.”
Wow – think of the impact of this. If you invest in driving more pet industry prospects to your website… what’s the sales value to your organization? This is the best way to to look at your website budget.
That’s why it pays to invest in pet web content that works, including optimizing your site to attract more visitors in search engines (SEO), plus turn more of them into customers when they arrive at your site (sales copy).
What do you think? Have you calculated the value of your website visitors? Let us know what you think.
Until next time, here’s to a prosperous site!
Pam Foster
www.PetCopywriter.com
What is pet seo and why is it important for online success?
September 3, 2010
Recently I was asked to explain the difference between SEO (search engine optimization) in general and SEO Copywriting for the pet industry… and why it matters so much.
There are a number of things that SEO means for any web site, including pet web sites, and copywriting is just one of them. I’ll try to explain concisely:
SEO is anything related to helping websites achieve decent rankings and traffic via organic search (not paid search results). If your pet web site is not being found in search engines, you’re missing huge opportunities for sales. Any of the following factors could be the problem: (more…)
Posted in Pet Business,Pet SEO,Pet Website,Veterinary website by PetCopywriter