Web-SEO Content & Consulting For Pet Industry Marketers
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Wildly Profitable Marketing for the Pet Industry
Finally — a how-to Marketing Success Guide for all pet and veterinary businesses. Co-written by PetCopywriter.com's Pam Foster.
PetCopywriter.com owner
Pam Foster is a SuccessWorks
Certified SEO Copywriter
The Ear Hug Approach to Pet Website Content
March 14, 2012
OK, there’s really no such thing as an ear hug. Or is there…?
This photo provides clear evidence that ear hugs exist.
Isn’t it sweet? To me, it’s the ultimate image of a warm and loving bond between two best buds.
Imagine your pet website visitors feeling this welcome when they read your content. Thanks to Jon Payne for the lovely photo of his pups.
So why should you care about ear hugs?
Well, as the owner of a pet or veterinary business website — your mission is to make visitors feel special and welcome so they’ll stick around and do business with you, yes?
What kind of web content helps you do that?
Here are 3 examples of “ear hug” content you can use on your pet or veterinary website: (more…)
Quality Content Defined for Pet Internet Marketing
February 13, 2012
With the mission of helping you keep up with the challenging world of search engine optimization (SEO) and how pet web content works best today, I try to follow the latest guidelines, trends and events that make a big difference in search results.
Finding quality websites for searchers has always been the goal of Google and other search engines. But just what does “quality” mean?
Last year, several strides were taken to clamp down on “thin” pages that offered very little information, keyword-stuffed articles that offered nothing of value, and duplicate content you can find on dozens if not hundreds of websites. So one definition of quality has been “original, useful and highly relevant content,” which I talk about a lot.
Today I read this new definition of quality, and it helps clarify things for us further, to a point.
According to Google, “High quality content is content you can send to your child to learn something.”
Hmmm.
Here’s how I interpret that for pet-industry marketers, whether you’re marketing pet products, pet services, veterinary care, pet business consulting or anything else related to this industry. (more…)
Must Love Blogs for marketing your pet business
February 4, 2012
If you’re frustrated with your pet business website and you’re thinking, “What can I do to bring in more traffic and sales?” — consider the blog.
In spite of the explosive social networking platforms such as Facebook, LinkedIn, YouTube and others, blogs are still extremely helpful for attracting customers via the search engines.
Here’s proof. A client I now work with was unhappy with his search engine rankings for certain important phrases related to his services for pet professionals. Simply put, he was upset that, “My ideal prospects aren’t finding my website.”
So we started blogging tips about his pet-business services, and just after 6 blog posts — voila! The blog appeared on page one, second spot in Google results. Not bad for just 6 posts.
Is this a fluke? No way! I’m getting the same results for THIS blog, and many of the blog experts I follow are enjoying similar results or better.
Consider these 3 reasons why blogging is a fantastic strategy, whether you’re marketing to pet owners or other pet businesses: (more…)
Brandi is helping me introduce 12 blog topics for marketing your pet business in 2012
December 21, 2011
Greetings and Happy Holidays!
Happy Holidays! This photo of Brandi, in her lovely holiday sweater, is from my friend and fellow copywriting colleague Sean McCool. (Thanks for the photo, Sean!)
This is my last blog post for 2011 because I’ll be traveling cross-country with my faithful companion Louie (the Westie pup) the week between Christmas and New Year’s. We’re spending the winter in the warm and sunny southeast.
I hope you’re doing something fun this winter, too, such as growing your business by leaps and bounds!
I’d like to wrap up the year with 12 ideas to get you blogging in early 2012. Perhaps these ideas will spark a series of blog posts that captivate your audience and even motivate them to share your blog with their friends and colleagues.
Ready? Here are 12 blog topics and categories to help with marketing your pet business in 2012:
1. Provide How-To Tips
People are always searching the Web for tips on pet care. Offer a whole series of how-to- tips related to the solutions you offer, whether you’re marketing pet products or services. For example, if you sell reflective dog collars and leashes (one of my favorite examples), you could offer how-to tips on dog-walking safety at night.
Pet Video of the Year and What It Means to Your Pet Business
December 12, 2011
As the year 2011 comes to a close, I’d like to cast my vote for the best pet video of the year.
Before I reveal what it is, I’m happy to share some staggering facts with you regarding this video and a few others featuring pets… and then provide some ideas to boost your pet business outlook in 2012.
First, the facts: (more…)
Fascinating Facebook Facts for Pet Retail Marketing
November 28, 2011
This weekend, I was browsing through some pet retail magazines and came across a new report that might interest you. It’s called Strategies for Effective Facebook Wall Posts for the Retail Industry, and it includes a number of fascinating facts that may well be worth considering for your pet business Facebook page, whether you’re marketing pet products or services.
- Posting 1-4 times a week produces 71% higher user engagement than 5 or more posts for retail brands: quality trumps frequency
- Posts containing fewer than 80 characters produce 66% higher engagement than longer posts (wow!)
- Posts containing questions generate more than double the amount of comments, even if they may get fewer “likes,”
- Top retail sales keywords that produced more user engagement: “$ off” and “coupon” worked best (55% higher user engagement rates); while the words “sale” and “percent off” (or % off) produced the lowest; even posts about offers less than $10 off produce 17% higher engagement than percent-off posts
- The 2 most effective types of retail brand posts contain a single photo attachment or use only words. Posts containing only words produce 94% higher engagement than avg.
- Wednesday is the best day to post, although you obviously shouldn’t post ONLY on Wednesday.
How to optimize your pet website photos for visitors and SEO
October 7, 2011
Last spring, I was driving my dog to doggie day care and came upon this hilarious scene in a neighbor’s driveway. I had to pull over and snap a quick photo from my phone.
Turkey lessons about optimizing your pet website images
Everyone I’ve shown this to gets a big kick out of it, so I thought I’d share it with you.
What do these turkeys have in common with your pet business or veterinary practice website?
And what lessons can be learned from this photo when it comes to optimizing the images on your site?
I see 2 key take-aways for you.
1. Try to use distinct images for marketing your pet products or services.
This quartet of Tom turkeys are strutting their stuff in full regalia to attract the lone female who happens to be strolling by. Sadly, it’s hard to tell them apart, except the one on the right has some torn tail issues.
So how does the female know which one is her soul mate, or if any of them belong by her side? Hmmm. I wish I knew how that works. All I know is, it leads to an important point. (more…)
How do your pet business prospects find your site?
August 3, 2011
Are people looking for your dog bowls… or do they call them dog dishes?
Are pet owners searching for a great pet throw, or do they call it a blanket or car seat cover?
And are pet parents searching for a local veterinary hospital, clinic or practice? Or perhaps it’s an animal hospital or clinic… or veterinarian hospital, clinic, etc.)
When you write your pet business web content to attract the people who seek your products or services, be sure to focus on the key phrases THEY use.
This is critical for two reasons, whether you’re marketing to pet owners, veterinarians or other pet businesses. (more…)
3 tips for an amazing pet business website
June 28, 2011
I recently watched a video where a Google expert talked about quality content and what really stands out when it comes to GREAT sites. He used the words “amazing” and “wow” to describe web content that is truly powerful.
So what does “amazing” and “wow” mean for pet business websites? Or even veterinary websites? In general, it means offer a great visitor experience on every page; something worth sharing.
Here’s my interpretation of 3 things you can do right now to offer your site visitors an amazing experience they’ll want to share: (more…)
Get seasonal with your pet business marketing
June 16, 2011
Ah, summer. Hot sunny days. Warm balmy nights. Fun for everyone, including pet business owners and marketers.
Why?
Because pet owners have seasonal needs that you can solve! Summer brings a mix of joyful outdoor activities with their pets… and also some dangers. For example, seasonal allergies, vacation travel and hot outdoor settings can be tricky for pets.
This means it’s an ideal time for you to market your business with a seasonal slant that meets your customers’ needs.
Let’s look at some examples of seasonal pet business marketing ideas. (more…)
Posted in Marketing pet products,Pet Business,pet marketing,pet web content,Pet Website,Veterinary website by PetCopywriter