Web-SEO Content & Consulting For Pet Industry Marketers
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Wildly Profitable Marketing for the Pet Industry
Finally — a how-to Marketing Success Guide for all pet and veterinary businesses. Co-written by PetCopywriter.com's Pam Foster.
PetCopywriter.com owner
Pam Foster is a SuccessWorks
Certified SEO Copywriter
The Ear Hug Approach to Pet Website Content
March 14, 2012
OK, there’s really no such thing as an ear hug. Or is there…?
This photo provides clear evidence that ear hugs exist.
Isn’t it sweet? To me, it’s the ultimate image of a warm and loving bond between two best buds.
Imagine your pet website visitors feeling this welcome when they read your content. Thanks to Jon Payne for the lovely photo of his pups.
So why should you care about ear hugs?
Well, as the owner of a pet or veterinary business website — your mission is to make visitors feel special and welcome so they’ll stick around and do business with you, yes?
What kind of web content helps you do that?
Here are 3 examples of “ear hug” content you can use on your pet or veterinary website: (more…)
Simple Blog Guidelines for Pet Business or Veterinary Practice Marketing
February 20, 2012
If you’re using a blog to market your pet business or veterinary practice, you’ll be happy to know there’s an easy formula for great results, which means better search engine rankings, more traffic and more sales.
Using the following formula last fall, I started blogging tips for a pet-business services company, and just after 6 blog posts — voila! The blog appeared on page one, second spot in Google results. Not bad for only 6 posts.
Would you like to generate results like this for your pet business or veterinary practice marketing?
Try these “best practices” guidelines and see what happens. (more…)
Thank a Veterinary Technician Oct. 9-15 2011!
October 9, 2011
In honor of National Veterinary Technician Week (October 9-15, 2011), I’d like to recognize and thank all the dedicated, upbeat and hard-working vet techs I’ve met over the years.
My pets have always been well cared for by these friendly professionals who love animals, work super hard, and continue learning their craft.
If you happen to be visiting your local veterinary practice this week — either on their website, social media pages, or in person — please take a moment to thank the Veterinary Technicians who work there.
Cheers,
Pam Foster, PetCopywriter.com
How to optimize your pet website photos for visitors and SEO
October 7, 2011
Last spring, I was driving my dog to doggie day care and came upon this hilarious scene in a neighbor’s driveway. I had to pull over and snap a quick photo from my phone.
Turkey lessons about optimizing your pet website images
Everyone I’ve shown this to gets a big kick out of it, so I thought I’d share it with you.
What do these turkeys have in common with your pet business or veterinary practice website?
And what lessons can be learned from this photo when it comes to optimizing the images on your site?
I see 2 key take-aways for you.
1. Try to use distinct images for marketing your pet products or services.
This quartet of Tom turkeys are strutting their stuff in full regalia to attract the lone female who happens to be strolling by. Sadly, it’s hard to tell them apart, except the one on the right has some torn tail issues.
So how does the female know which one is her soul mate, or if any of them belong by her side? Hmmm. I wish I knew how that works. All I know is, it leads to an important point. (more…)
Help local customers find your pet business website
September 16, 2011
If you’re in charge of marketing a local pet business or veterinary hospital that serves a specific community, I have a question for you.
How often do people say they found you online?
The shocking truth is, sometimes when a locally-based pet business asks me to help optimize their website and boost traffic, I discover that I can’t tell where the business is physically located.
For example, you’d be amazed at how many veterinary practices, dog grooming businesses and doggy day cares don’t list the following basic information on their websites (except maybe on the About Us page, buried at the bottom):
- The physical address
- The towns or region they serve
- Driving directions and a map
If this sounds like you – we can fix this problem immediately! 
Here are 3 quick and simple ways to significantly improve your pet business’s search engine results and drive more people to your door. (more…)
3 tips for an amazing pet business website
June 28, 2011
I recently watched a video where a Google expert talked about quality content and what really stands out when it comes to GREAT sites. He used the words “amazing” and “wow” to describe web content that is truly powerful.
So what does “amazing” and “wow” mean for pet business websites? Or even veterinary websites? In general, it means offer a great visitor experience on every page; something worth sharing.
Here’s my interpretation of 3 things you can do right now to offer your site visitors an amazing experience they’ll want to share: (more…)
Celebrate your pet business milestones with your customers
June 1, 2011
Woo hoo! Today I celebrate my 1-year anniversary as a pet-industry copywriter focused on businesses that serve consumers and B2B customers.
Since embarking on this path last June, I’ve enjoyed writing web content, mobile apps and other marketing materials for a wide range of exciting pet businesses including MyPetED.com, Ben’s Bark Avenue Bistro, Pawsitive Perks, EPO-Equine, and several others.
What a blast it’s been! My entire copywriting business has changed for the better thanks to this direction. And while I still enjoy providing web-SEO content and consulting to all kinds of companies, being immersed in the pet industry is a bonus because I LOVE pets and pet-related companies.
Now to the main point of this post. I’m celebrating my 1-year anniversary with you and giving you a reason to consider doing business with me (see below). You can do the same thing for your business. (more…)
Posted in Marketing pet products,Pet Business,pet marketing,pet web content,Pet Website,Veterinary website by PetCopywriter