Increase the success of your pet-marketing landing pages
through skilled direct-response copywriting
Landing pages can be wildly profitable for your pet or veterinary business… as long as they’re written the right way.
Landing pages are the main conversion pages for specific promotions, products or audiences. They can be extremely successful for pet care marketing, pet product marketing, and generating repeat visits to veterinary clinics.
Sadly, one of the biggest mistakes in online marketing is poor landing pages, meaning they’re not written to drive responses.
We’ll show you how to avoid that problem with clear, relevant and laser-focused pages — successfully finishing the “buying sequence” started in your emails, PPC (Pay-Per-Click) campaigns, direct mail postcards or other marketing effort.
Enjoy pet or veterinary landing pages that work!
Ask us to review and revise your existing landing pages to boost performance, or hire us to write fresh landing pages that follow the best practices.
As followers of what works today, we know how to write landing page content that does the following:
- Focuses on just one main topic (one promotion or benefit).
Tests prove that a page is more successful if there’s no confusing navigation or distracting messages. Clear and clean pages work best.
- Delivers your big, irresistible value proposition so prospects stick around.
Many landing pages miss the mark when it comes to offering a big bold and delightful promise to the visitor. If you’ve got something great to offer (and we’re sure you do), we help you state it in a clear headline that can’t be overlooked. We do this for you by knowing your target audience’s primary motivation — why they want what you offer.
- Extends the perception you created with your initial marketing piece.
Let’s say you buy a PPC ad campaign, and prospects are clicking to your landing page but not responding. This mean’s there’s an “expectation disconnect.” The prospect expected to see a page featuring the promise from your PPC ad, but something’s missing. We can help make sure your landing page pays off the intriguing benefit promoted in your ad and drives more conversions.
- Formats the messages for easy scanning and response.
We track the industry’s marketing test sites (such as MarketingExperiments.com and WhichTestWon.com) to follow how landing page formatting can help or hinder performance. You can rely on us to format our content in a structure that follows the proven best practices.
- Includes a strong offer and call to action so prospects will respond NOW.
This is your opportunity to drive higher response rates. We can adjust the wording of your offer and response button to improve conversions, whether you want people to download a report, give you their email address, contact you, or purchase something immediately at a special price.
Boost responses even more. You can also use our pet copywriting services to test various aspects of your landing page content.
If you’re ready to use landing pages that WORK…
There’s no charge to discuss your project and give you a proposal. And there’s no obligation to buy.