Pet Internet Marketing: It’s a Dog Eat Blog world

February 22, 2012

A few blog posts ago, I talked about the incredible power and value of using a blog to market your pet business website. It really is true that blogs can move your web pages up in search results while also positioning you as a helpful guide in your business category.

That’s why I call it a “Dog Eat Blog” world. The pet businesses and veterinary practices that blog get more attention online (if they follow a few simple guidelines). And those who don’t… well… sell themselves short.

But don’t take my word for it.

Here are three strong reasons to look at blogging as a fantastic strategy for your pet business. (more…)

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Posted in Pet Business,pet business blog,Pet internet marketing,Pet Website by PetCopywriter

Simple Blog Guidelines for Pet Business or Veterinary Practice Marketing

February 20, 2012

If you’re using a blog to market your pet business or veterinary practice, you’ll be happy to know there’s an easy formula for great results, which means better search engine rankings, more traffic and more sales.

Using the following formula last fall, I started blogging tips for a pet-business services company, and just after 6 blog posts — voila! The blog appeared on page one, second spot in Google results. Not bad for only 6 posts.

Would you like to generate results like this for your pet business or veterinary practice marketing?

Try these “best practices” guidelines and see what happens. (more…)

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Posted in Pet Business,pet business blog,pet copywriter,pet marketing,Pet Website,veterinary blog,veterinary marketing,Veterinary website by PetCopywriter

The Golden Retriever Blogging Approach for Pet Business Marketing

February 15, 2012

Golden Retrievers are big, lovable creatures. They greet you with utter joy and share their warmth, plus they’re eager to please. They’ll fiercely loyal, no matter what. And they’ll fetch just about anything for you. What’s not to love, right?

But what do Golden Retrievers have to do with successful blogging for your pet business? Everything.

Golden Retriever Blogging for Pet Business Marketing

Mimosa the Golden Retriever pup. Thanks to Lee Schwarz for this lovely photo.

The unwritten credo of Golden Retrievers is this: I love everybody and I live to please.

The best business blogs have a similar credo: I care about my customers, and I’m focused on pleasing them by solving their needs.

If your pet business or veterinary practice blog follows that credo, you’ll improve your search engine results, attract more prospects and build a loyal following. Ultimately, this will help you grow your business.

Here’s how to think of this in a Golden Retriever way: Your blog posts will work very well if you… (more…)

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Posted in Pet Business,pet business blog,pet copywriter,Pet Website,veterinary blog by PetCopywriter

How do your pet business prospects find your site?

August 3, 2011

Are people looking for your dog bowls… or do they call them dog dishes?

Are pet owners searching for a great pet throw, or do they call it a blanket or car seat cover?

And are pet parents searching for a local veterinary hospital, clinic or practice? Or perhaps it’s an animal hospital or clinic… or veterinarian hospital, clinic, etc.)

When you write your pet business web content to attract the people who seek your products or services, be sure to focus on the key phrases THEY use.

This is critical for two reasons, whether you’re marketing to pet owners, veterinarians or other pet businesses. (more…)

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Posted in Marketing to pet owners,Pet Business,pet marketing,pet web content,Pet Website by PetCopywriter