May 16, 2013
Today I have a long wait at the airport due to circumstances beyond my control. So I thought, what should I do with all this waiting time? I’m talking about filling 4 hours here, while I eagerly wait to arrive at the 2013 BlogPaws Conference. (I hope to see you there!)
It didn’t take me long to realize that I could use this time to write a blog post about online marketing success for pet businesses and veterinary practices.
I came up with these suggested top 3 times to write a blog post for your pet business website. (more…)
May 9, 2013
If you do any blogging for your pet website or your pet industry business… you’ll find all kinds of tips and inspiration for success at this year’s BlogPaws Conference May 16-18 in Vienna, VA.
The talks this year are fantastic — everything from Copyright Law and Monetization to How to Write and Publish Your Own Print on Demand Book (like I did with Wildly Profitable Marketing for the Pet Industry.) I’ll be speaking on Friday, May 17, covering the topic of SEO 101-102 for Bloggers. I was at this event last year and it’s a DO NOT MISS if you’re in the pet industry.
The infographic below gives you several reasons to come along. Please note: This conference is nearly sold out, so if you’re interested, register right away on their website. I hope to see you there!
May 6, 2013
If you’re taking the time to write helpful web content and a blog in the hopes of attracting more customers to your pet business website, it pays to know exactly which phrases pet owners are using in Google and other search engines.
For instance, if you happen to sell a natural treatment for dog hot spots, you’ll be using the phrases “dog hot spot” and “dog hot spots” in your core content and blog posts, right? That’s a great strategy that helps Google, Bing and other search engines find your pages and list them in the search results when people type “dog hot spot” into their searches.
But in addition to the obvious keywords (phrases) you should use in your blog posts… there are other keyword opportunities you may not have considered. These are keyword alternatives you can easily discover through two search enhancements provided by Google.
Let’s take a look at how these search enhancements can help you choose the best phrases for your pet website content. (more…)
April 15, 2013
If the mission of your website and/or Facebook efforts is to bring more customers to your local pet business, you may want to give yourself a reality check on the LOCAL aspect of your content.
After all, people in your community use LOCAL phrases to look online for the products and services you offer. They type into Google, Bing and other search engines: “[your town] pet supplies,” “pet groomers in [your town],” or “veterinary care in [your town].” Since search engines need to SEE the location information in your website text and other online marketing content (your blog, social media and YouTube videos), these basic phrases need to be included on every page if possible.
Seems like a no brainer, right?
Well, sadly, MOST local pet businesses forget to put their location in their web content. I recently audited nearly 100 different local pet business sites and found that many of them were missing their location or the area they serve. Plus I get calls from small local businesses, asking why they aren’t showing up in search engine results. I take one look at their sites and I can’t find their location… or it’s buried on only a single page of the site. I have to ask, “Where are you?”
If I have to ask this question to a local business, that’s a serious problem because Google won’t list that business in local search results. Luckily, it’s easy to fix. Here’s how in 5 easy steps. (more…)
March 19, 2013
Woo-hoo! I’m honored to be among the speakers at the 2013 BlogPaws Conference in Tysons Corner, VA on May 16 – 18, 2013.
This fantastic event brings together hundreds of pet parents and pet business owners eager to hone their online publishing skills, inspire and collaborate with each other on business projects and pet welfare causes, and connect with the pet and veterinary companies who sponsor our events.
I was there last year and I had no idea there was such a passionate and prolific group of pet bloggers. I’ll be speaking on SEO – showing bloggers how to drive more traffic to their sites via search engines.
Will you be there? If so, be sure to stop me and say hi!
Until next time,
Here’s to a prosperous pet website!