Web-SEO Content & Consulting For Pet Industry Marketers
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Wildly Profitable Marketing for the Pet Industry
Finally — a how-to Marketing Success Guide for all pet and veterinary businesses. Co-written by PetCopywriter.com's Pam Foster.
PetCopywriter.com owner
Pam Foster is a SuccessWorks
Certified SEO Copywriter
Pet Marketing Works Better If Your Solutions and Benefits Pop
May 3, 2012
You may have noticed by now that PetCopywriter.com’s website design has been updated. Thanks to the wonderful skills of graphic designer Jason Spooner and web developer Joe Dolson, we’re thrilled with the results.
The reason we did this is… I didn’t feel the website was showcasing what we offer pet and veterinary companies in a quick and overt way.
I took a fresh look at the site from the visitor’s perspective, practicing what I preach in this blog. 
PetCopywriter.com's site redesign helps visitors find pet marketing solutions and benefits at a glance
I said to myself, “When someone arrives here, what should be the first impression they get in mere seconds?”
It’s simply this: You can race ahead of the pack and attract more customers with help from a skilled pet-industry copywriter.
So the web team reworked PetCopywriter.com’s home page with a clean and logical design, simple customer-benefit messages, a video introducing our services to potential clients, and clear invitations for visitors to explore our many services.
That’s it! Much better when it comes to clarity that helps visitors know what to find here. I hope you agree. (Please let me know.)
Having said that, if you scroll below the first screen, you’ll see more content about featured solutions and benefits. But if you choose not to scroll, you can quickly access specific sections of the site you’re interested in.
I’m telling you this because you may want to consider whether or not your pet or veterinary website solutions “pop” in a clear and inviting way for your prospects.
You could be missing opportunities with hundreds of potential customers, so it pays to take a hard look at your site.
Best Days to Publish Pet or Vet Marketing Content
April 12, 2012
Why not try your pet or veterinary marketing posts on Thursdays?
Breaking news from social sharing widget Shareaholic:
“Thursdays are by far the best days to post content that will be shared on social networks, especially between 8 a.m. and 12 p.m. ET.”
This is what Shareaholic discovered when it reviewed its 2011 metrics for content that yielded the most traffic and social shares, as reported in Website Magazine.
Therefore, why not publish the type of content that’s typically shared — such as your blog posts, Facebook posts, YouTube videos, etc. — on Thursday mornings, just to see what happens? That’s what I’ll be doing for a few weeks… just to see.
When to publish new pet marketing content on your website
Simple Blog Guidelines for Pet Business or Veterinary Practice Marketing
February 20, 2012
If you’re using a blog to market your pet business or veterinary practice, you’ll be happy to know there’s an easy formula for great results, which means better search engine rankings, more traffic and more sales.
Using the following formula last fall, I started blogging tips for a pet-business services company, and just after 6 blog posts — voila! The blog appeared on page one, second spot in Google results. Not bad for only 6 posts.
Would you like to generate results like this for your pet business or veterinary practice marketing?
Try these “best practices” guidelines and see what happens. (more…)
The Golden Retriever Blogging Approach for Pet Business Marketing
February 15, 2012
Golden Retrievers are big, lovable creatures. They greet you with utter joy and share their warmth, plus they’re eager to please. They’ll fiercely loyal, no matter what. And they’ll fetch just about anything for you. What’s not to love, right?
But what do Golden Retrievers have to do with successful blogging for your pet business? Everything.
Mimosa the Golden Retriever pup. Thanks to Lee Schwarz for this lovely photo.
The unwritten credo of Golden Retrievers is this: I love everybody and I live to please.
The best business blogs have a similar credo: I care about my customers, and I’m focused on pleasing them by solving their needs.
If your pet business or veterinary practice blog follows that credo, you’ll improve your search engine results, attract more prospects and build a loyal following. Ultimately, this will help you grow your business.
Here’s how to think of this in a Golden Retriever way: Your blog posts will work very well if you… (more…)
Quality Content Defined for Pet Internet Marketing
February 13, 2012
With the mission of helping you keep up with the challenging world of search engine optimization (SEO) and how pet web content works best today, I try to follow the latest guidelines, trends and events that make a big difference in search results.
Finding quality websites for searchers has always been the goal of Google and other search engines. But just what does “quality” mean?
Last year, several strides were taken to clamp down on “thin” pages that offered very little information, keyword-stuffed articles that offered nothing of value, and duplicate content you can find on dozens if not hundreds of websites. So one definition of quality has been “original, useful and highly relevant content,” which I talk about a lot.
Today I read this new definition of quality, and it helps clarify things for us further, to a point.
According to Google, “High quality content is content you can send to your child to learn something.”
Hmmm.
Here’s how I interpret that for pet-industry marketers, whether you’re marketing pet products, pet services, veterinary care, pet business consulting or anything else related to this industry. (more…)
Successful pet website content is much more than writing text.
January 14, 2011
Today I’d like to provide insight into exactly what goes into optimizing a single web page for search engines and sales these days.
Why? Because a couple of people asked me recently, “What goes into writing optimized content anyway?” In other words, why should I pay you the big bucks to do this? 
It has become so much more than you’d ever expect… and every tiny detail matters.
Believe it or not, it can take up to 4 hours to craft and optimize each page. The reason is, the content writer must consider the following factors to make a web page great:
- Page strategy: What do we want people to DO on this page… and what’s the business mission?
- Context: Which other pages on the site are affected by this particular page?
- Keyword research: What words are people using in search engines to find the solutions you offer?
- Competitive review: What web pages show up in search engine results for those keywords already; either above your site or near it? And, what do those websites look like?
- Skilled copywriting for sales conversions: What’s the best way to approach clear, persuasive and customer-focused copy that drives action?
- Weaving the SEO (search engine optimization) keywords into the content: How important is it to take an ethical, smooth and balanced approach that avoids keyword-overload… but places keywords in what expert Heather Lloyd-Martin calls the “SEO Power Positions?” (Very important.)
- Copywriting for SEO tags: What’s the best way to craft inviting, strategic sentences (with keywords) in the page’s code (so critical these days to attract visitors via search engine results!)?
- Revisions and tweaks: Does the content flow; is it “on brand?”
- Reviewing and testing: Once it’s placed in the web pages, does the content work exactly as intended?
This isn’t even the complete list!
For web pages to work their magic in marketing to pet owners, veterinarians or pet businesses, the content writer must consider at least 2 dozen different elements (maybe even 3 dozen) in a strategic and thorough manner.
Here’s a pet website I recently optimized by following all the considerations listed above: MyPetED.com.
Now, the value of all this work is RESULTS. More traffic, more sales, more responses = more money for your business. When I explain that investing in web content optimization can bring in extra sales now and for months or even years to come… suddenly all this effort looks very attractive.
Until next time,
Here’s to a clear and prosperous site!
Pam
PetCopywriter. com
Marketing your pet business with content in 2011
December 2, 2010
Today I’m featuring part of an important article from eMarketer Digital Intelligence. It’s only “open” to non-subscribers for a short time at this link: http://www.emarketer.com/Article.aspx?R=1008070. That’s why I’m passing some of it along in my blog.
I especially like the questions because they reflect my content-writing focus as a pet copywriter: how can your pet business use content to solve your prospect’s needs in a unique and engaging way?
“2011 Trends: Content Marketing Is Critical
Next year, marketers will need to rethink their approach to advertising and marketing and intensify their focus on creating magnetic content that will naturally attract consumers, rather than relying solely on the interruption model of advertising, which consumers are responding to less and less.
Magnetic content can include anything created on behalf of a brand—be it an ad, YouTube video, online game, Facebook page, Twitter promo or mobile app—that consumers genuinely want to engage with and pass along to others. This content entertains, amuses, informs, serves a function or satisfies a consumer need.
Marketers should ask themselves five questions about the magnetic content they are seeking to create to determine whether it will be truly attractive to their audience:
- Is the content unique?
- Is the content useful?
- Is the content well executed?
- Is the content fun?
- Does the content make good use of the channel in which it appears (e.g., social, mobile, video)?”
It’s amazing how content marketing has become THE ongoing strategy for pet business success… whether you’re marketing to pet owners, veterinarians, retailers or another group.
What do you think about this? I’d love to hear what you think as it relates to your website and social media efforts.
Until next time, here’s to a prosperous site!
Cheers,
Pam
www.PetCopywriter.com
Speak a little geek to help ensure the best Pet SEO results
July 2, 2009
Even though I’m a seasoned pet marketing copywriter, I’m not the most technical person in the world. In fact, my highest and best skill is writing copy in plain English — speaking to the target audience in terms that clearly show how a pet-related product or service will benefit them.
However, I’ve learned to speak some “geek” language over the years so I can make sure my carefully crafted copy is going to work online.
For example, to generate the best possible results with search engines, it’s important to include optimized “meta” copy on any website. This is the code text that search engines read in addition to your on-page text. Quite often, search engines display the meta text in search results.
To make sure web programmers know exactly which meta text goes where, it should be provided in terms they know as technical experts who write code to build web pages. Here are a few of those terms that are extremely important to developing web content that truly works.
- Page title: This is known as the title tag to web programmers. For example, my home page title tag is Pet Copywriter Pam Foster: Pet SEO, Web Content, Pet Marketing Strategies
- Page description: This is known as the meta description to the programmer. This is your chance to include a sentence or two (150 maximum characters and spaces) describing what your site has to offer the target audience, using relevant keywords. For example, my website home page meta description is:
“Pet copywriter Pam Foster provides pet internet marketing, web content consulting and pet SEO copywriting services. Pet industry clients include LL Bean, IDEXX and Pet Health Network.”
- Keywords: Google doesn’t look at keywords anymore… but other search engines do, so why not include them?
- Alt tag: This is used to indicate optimized captions for any photos or graphic images that appear on your site. These tags can describe images on a given web page, since search-engines can’t “see” or read photos, etc. Every little bit helps!
If you can get used to using these terms, your web programmer will have a better idea of what you want for search engine optimized content in the meta content.
But it underscores my point that it’s very important to know a few key technical terms so you can ensure the best results for any website.
Until next time,
Here’s to a clear and prosperous site!
Pam
Pam Foster
www.PetCopywriter.com
Posted in Marketing pet products by PetCopywriter