September 3, 2010
Recently I was asked to explain the difference between SEO (search engine optimization) in general and SEO Copywriting for the pet industry… and why it matters so much.
There are a number of things that SEO means for any web site, including pet web sites, and copywriting is just one of them. I’ll try to explain concisely:
SEO is anything related to helping websites achieve decent rankings and traffic via organic search (not paid search results). If your pet web site is not being found in search engines, you’re missing huge opportunities for sales. Any of the following factors could be the problem: (more…)