April 25, 2012
Quick — what’s the first thing your website visitors see when they arrive at your site? This is a very important question; more important than you’d ever imagine.
That’s because your pet website’s first impression is EVERYTHING.
If people don’t like what they see on that very first screen of your site, they probably won’t stick around and buy from you.
Consider the following two findings from Website Usability guru Jakob Nielsen*:
- “Web users spend 80% of their time looking at information above the page fold.”
This means if people don’t understand the benefits of your products or services when they land on your site — they’ll move on without scrolling down to see more information.
- “The first 10 seconds of the page visit are critical for users’ decision to stay or leave.”
If your content isn’t immediately helpful to visitors, giving them a reason to do business with you… it’s very likely that you’ll lose them.
Here’s one more new finding that may shock you. We found this in a recent issue of Website Magazine:
“When viewing a website, it takes users less than 2/10ths of a second to form their first impression,” according to research at the Missouri University of Science and Technology.
Wow. So, what do you think? Does your website’s Above-the-Fold impression instantly help visitors understand the following need-to-know information about what you offer?
- What company is this?
- What do they offer me?
- How does this website solve my needs?
- How do I see how the product or service works… get more details… or contact them?
- Would I feel comfortable doing business with them?
That’s a lot of information to project in just seconds at the top of your website. But it doesn’t have to be hard. When you focus on the questions listed above, you can clear out all the rest and keep it nice and simple. I recently redesigned PetCopywriter.com to enhance my first impression for visitors, focusing on those questions listed above.
Here’s an excellent example of a pet website that provides clear, “what’s in it for me” messages and a great user experience above the fold.
There’s no question about what this website offers, how to get more information about its services, and how to get started with them immediately.
In addition, it uses SEO keywords in a smart and smooth way.
If you’re not sure about your first impression, perhaps it’s time for a professional, objective assessment that reveals your gaps and opportunities to improve (and boost sales!).
Questions? Comments? Please share.
Here’s to a prosperous pet website!
*Jakob Nielsen findings can be found at AlertBox.com.