3 Big Gaps in Local Pet Business and Veterinary Marketing

May 10, 2012

Every month or so, I’m invited to present a webinar about what works online… particularly regarding content that works to attract more customers to the websites of pet businesses and veterinary practices.

I’ve been honored and thrilled to present webinars to veterinarians via LifeLearn; pet sitters and walkers via the Association of Pet Sitting Excellence; and other prestigious groups and organizations.

Each time I present a webinar, my mission is to teach through example, not just rattle off a list of must-dos. So I prepare a slide show that features pet-business sites and veterinary-practice sites following the best practices. A picture can be worth a thousand words… even when talking about content!

The problem is, when I’m preparing a presentation about LOCAL business websites… great examples of local websites are very hard to find, both in the pet business world and with veterinary practices.

This is true for core website content (Home, About, Services, etc.) and blog posts. Many, many local pet-industry websites are not using the 3 critical elements for local marketing success.

Today, I’m happy to tell you what these 3 elements are so you can fix them right away.  :-) (more…)

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Posted in pet marketing by PetCopywriter

Pet Marketing Works Better If Your Solutions and Benefits Pop

May 3, 2012

You may have noticed by now that PetCopywriter.com’s website design has been updated. Thanks to the wonderful skills of graphic designer Jason Spooner and web developer Joe Dolson, we’re thrilled with the results.

The reason we did this is… I didn’t feel the website was showcasing what we offer pet and veterinary companies in a quick and overt way.

I took a fresh look at the site from the visitor’s perspective, practicing what I preach in this blog. :-)

PetCopywriter.com was redesigned to offer quick, clear pet marketing solutions

PetCopywriter.com's site redesign helps visitors find pet marketing solutions and benefits at a glance

I said to myself, “When someone arrives here, what should be the first impression they get in mere seconds?”

It’s simply this: You can race ahead of the pack and attract more customers with help from a skilled pet-industry copywriter.

So the web team reworked PetCopywriter.com’s home page with a clean and logical design, simple customer-benefit messages, a video introducing our services to potential clients, and clear invitations for visitors to explore our many services.

That’s it! Much better when it comes to clarity that helps visitors know what to find here. I hope you agree. (Please let me know.)

Having said that, if you scroll below the first screen, you’ll see more content about featured solutions and benefits. But if you choose not to scroll, you can quickly access specific sections of the site you’re interested in.

I’m telling you this because you may want to consider whether or not your pet or veterinary website solutions “pop” in a clear and inviting way for your prospects. 

You could be missing opportunities with hundreds of potential customers, so it pays to take a hard look at your site.

(more…)

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Posted in Marketing pet products by PetCopywriter

Simple Blog Guidelines for Pet Business or Veterinary Practice Marketing

February 20, 2012

If you’re using a blog to market your pet business or veterinary practice, you’ll be happy to know there’s an easy formula for great results, which means better search engine rankings, more traffic and more sales.

Using the following formula last fall, I started blogging tips for a pet-business services company, and just after 6 blog posts — voila! The blog appeared on page one, second spot in Google results. Not bad for only 6 posts.

Would you like to generate results like this for your pet business or veterinary practice marketing?

Try these “best practices” guidelines and see what happens. (more…)

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Posted in Pet Business,pet business blog,pet copywriter,pet marketing,Pet Website,veterinary blog,veterinary marketing,Veterinary website by PetCopywriter