Make sure your pet-industry site’s graphics support your content

“What a beautiful website! I couldn’t find what I needed, but it sure is a pretty site.” That kind of a compliment is death to an online business. Here’s why. If your site is gorgeous — a work of art — but the graphics dominate the content, visitors will be less likely to find the … Read more

Make sure your pet-industry website offers VALUE

To generate more sales or leads on your website, make sure your content offers VALUE to your visitors. There seems to be some confusion in the web world regarding the role of content and web conversions. I’ve heard some opinions that “lots of keyword-rich content attracts buying visitors” or “as long as people are finding … Read more