Category: Pet Business - Page 3

More WOW ideas for marketing your local pet business

January 29, 2024September 20, 2011 by Pam Foster

I was just reading Entrepreneur (October 2011) and came across a fabulous article about Animal General Hospital in Port St. Lucie, FL.

It seems that the owner of this veterinary practice figured out how to engage local-community clients and prospects online, using the practice’s website in combination with free social networking, email and YouTube plus a modest paid-search advertising campaign (Google Adwords and Facebook ads).

The result: instead of spending $27,000 over 18 months for Yellow Pages and getting lame results, his online strategy only cost $3,600 plus staff time, but his business grew with 250 new clients and $75,000 in additional annual revenue. Can you say “WOW”???

Here are 3 ideas your local pet business can take away from this as you plan your fall and winter pet marketing strategies:

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Help local customers find your pet business website

January 29, 2024September 16, 2011 by Pam Foster

If you’re in charge of marketing a local pet business or veterinary hospital that serves a specific community, I have a question for you.

How often do people say they found you online?

The shocking truth is, sometimes when a locally-based pet business asks me to help optimize their website and boost traffic, I discover that I can’t tell where the business is physically located.

For example, you’d be amazed at how many veterinary practices, dog grooming businesses and doggy day cares don’t list the following basic information on their websites (except maybe on the About Us page, buried at the bottom):

The physical address
The towns or region they serve
Driving directions and a map

If this sounds like you – we can fix this problem immediately! 🙂

Here are 3 quick and simple ways to significantly improve your pet business’s search engine results and drive more people to your door.

How do your pet business prospects find your site?

January 29, 2024August 3, 2011 by Pam Foster

Are people looking for your dog bowls… or do they call them dog dishes?

Are pet owners searching for a great pet throw, or do they call it a blanket or car seat cover?

And are pet parents searching for a local veterinary hospital, clinic or practice? Or perhaps it’s an animal hospital or clinic… or veterinarian hospital, clinic, etc.)

When you write your pet business web content to attract the people who seek your products or services, be sure to focus on the key phrases THEY use.

This is critical for two reasons, whether you’re marketing to pet owners, veterinarians or other pet businesses.

3 tips for an amazing pet business website

January 29, 2024June 28, 2011 by Pam Foster

I recently watched a video where a Google expert talked about quality content and what really stands out when it comes to GREAT sites. He used the words “amazing” and “wow” to describe web content that is truly powerful.

So what does “amazing” and “wow” mean for pet business websites? Or even veterinary websites? In general, it means offer a great visitor experience on every page; something worth sharing.

Here’s my interpretation of 3 things you can do right now to offer your site visitors an amazing experience they’ll want to share:

Get seasonal with your pet business marketing

January 29, 2024June 16, 2011 by Pam Foster

Ah, summer. Hot sunny days. Warm balmy nights. Fun for everyone, including pet business owners and marketers.

Why?

Because pet owners have seasonal needs that you can solve! Summer brings a mix of joyful outdoor activities with their pets… and also some dangers. For example, seasonal allergies, vacation travel and hot outdoor settings can be tricky for pets.

This means it’s an ideal time for you to market your business with a seasonal slant that meets your customers’ needs.

Let’s look at some examples of seasonal pet business marketing ideas.

Use super footers to help customers find your pet website

January 29, 2024June 7, 2011 by Pam Foster

It’s a bird… it’s a plane… it’s a Super Footer!!

Don’t want to clutter your website’s home page to explain what your business is all about? Try a super footer. This is a new type of website footer that includes information you don’t necessarily want to include “above the fold” where the sales copy is doing its job to convert visitors into customers.

A super footer is more like the housekeeping section of the page and may include a site map of all your web pages (a listing with links), your address and general contact info, a “blurb” about your pet business, a “sign up for our newsletter” box, or something else.

The super footer content gives you a chance to provide information about your pet business that adds credibility, context and clarity about who you are and what you do for your customers.

Let me show you some super footer examples and explain the smart strategies behind them:

Celebrate your pet business milestones with your customers

January 29, 2024June 1, 2011 by Pam Foster

Woo hoo! Today I celebrate my 1-year anniversary as a pet-industry copywriter focused on businesses that serve consumers and B2B customers.

Since embarking on this path last June, I’ve enjoyed writing web content, mobile apps and other marketing materials for a wide range of exciting pet businesses including MyPetED.com, Ben’s Bark Avenue Bistro, Pawsitive Perks, EPO-Equine, and several others.

What a blast it’s been! My entire copywriting business has changed for the better thanks to this direction. And while I still enjoy providing web-SEO content and consulting to all kinds of companies, being immersed in the pet industry is a bonus because I LOVE pets and pet-related companies.

Now to the main point of this post. I’m celebrating my 1-year anniversary with you and giving you a reason to consider doing business with me (see below). You can do the same thing for your business.

Promote your pet business with something FUN

January 29, 2024May 20, 2011 by Pam Foster

Pet owners are certainly an enthusiastic bunch, right? Honestly it doesn’t take much to entertain pet owners and engage with them.

Recently I posted a photo of an adorable Maltese puppy I met at the Jacksonville Airport — added it to my Facebook page, and created quite a flurry of comments.

So why not promote your pet business by offering something fun, entertaining, or out of the ordinary? Here are some pet promotion ideas whether you’re marketing to pet owners, pet businesses or veterinary practices:

How to know exactly what your pet business customers want

January 29, 2024April 5, 2011 by Pam Foster

Ah, the web. It’s a fantastic tool for market research. Through social media, online news sources, blogs and more, you can find a ton of useful information about your customers and their biggest desires or problems you can solve through your business. Then you can turn that insight into powerful web content that lets visitors know, “Wow, you really get me!”

Here are 3 ways to use the web for quick, free market research… whether you’re marketing to pet owners, other pet companies, or veterinary practices:

Quality content will attract more customers to your pet website

January 29, 2024February 25, 2011 by Pam Foster

This week Google announced a major crackdown on junky “content farms” — those sites filled with poorly-written articles jammed with search engine keywords… offering nothing to real people looking for real solutions online. Website Magazine reported on this important event, and gave this advice to website owners and marketers: “Hire a good writer. This public … Read more