Category: Pet Website - Page 4

Use super footers to help customers find your pet website

January 29, 2024June 7, 2011 by Pam Foster

It’s a bird… it’s a plane… it’s a Super Footer!!

Don’t want to clutter your website’s home page to explain what your business is all about? Try a super footer. This is a new type of website footer that includes information you don’t necessarily want to include “above the fold” where the sales copy is doing its job to convert visitors into customers.

A super footer is more like the housekeeping section of the page and may include a site map of all your web pages (a listing with links), your address and general contact info, a “blurb” about your pet business, a “sign up for our newsletter” box, or something else.

The super footer content gives you a chance to provide information about your pet business that adds credibility, context and clarity about who you are and what you do for your customers.

Let me show you some super footer examples and explain the smart strategies behind them:

Celebrate your pet business milestones with your customers

January 29, 2024June 1, 2011 by Pam Foster

Woo hoo! Today I celebrate my 1-year anniversary as a pet-industry copywriter focused on businesses that serve consumers and B2B customers.

Since embarking on this path last June, I’ve enjoyed writing web content, mobile apps and other marketing materials for a wide range of exciting pet businesses including MyPetED.com, Ben’s Bark Avenue Bistro, Pawsitive Perks, EPO-Equine, and several others.

What a blast it’s been! My entire copywriting business has changed for the better thanks to this direction. And while I still enjoy providing web-SEO content and consulting to all kinds of companies, being immersed in the pet industry is a bonus because I LOVE pets and pet-related companies.

Now to the main point of this post. I’m celebrating my 1-year anniversary with you and giving you a reason to consider doing business with me (see below). You can do the same thing for your business.

How to know exactly what your pet business customers want

January 29, 2024April 5, 2011 by Pam Foster

Ah, the web. It’s a fantastic tool for market research. Through social media, online news sources, blogs and more, you can find a ton of useful information about your customers and their biggest desires or problems you can solve through your business. Then you can turn that insight into powerful web content that lets visitors know, “Wow, you really get me!”

Here are 3 ways to use the web for quick, free market research… whether you’re marketing to pet owners, other pet companies, or veterinary practices:

Quality content will attract more customers to your pet website

January 29, 2024February 25, 2011 by Pam Foster

This week Google announced a major crackdown on junky “content farms” — those sites filled with poorly-written articles jammed with search engine keywords… offering nothing to real people looking for real solutions online. Website Magazine reported on this important event, and gave this advice to website owners and marketers: “Hire a good writer. This public … Read more

What makes the MyPetED fan page and pets apps popular

January 29, 2024February 22, 2011 by Pam Foster

If you’re trying to determine how to tap into the hearts and minds of pet owners, pet businesses and the media, consider the successful approach that MyPetED has taken.

MyPetED is all about helping pet owners keep their pets healthy and happy at all times.

Everything MyPetED does is focused on that main goal… from their core website www.MyPetED.com to their Facebook Fan Page (4,097 fans in just 6 weeks) to last Friday’s launch of their pet apps for the iPad, iPhone and iPod Touch.

Their message is clear and consistent across all channels: MyPetED helps you support your pet’s well-being 24/7 with access to important pet and vet info… online and on the go.

A clear, beneficial, consistent and audience-focused message is a major key to audience engagement and lasting success, whether you’re marketing to pet owners, pet businesses, pet-product manufacturers or veterinary practices.

Attract more pet business customers with “bright side” web content.

January 29, 2024January 27, 2011 by Pam Foster

Human nature has not changed in 90 years. Pet owners still want to make their pets happy and enjoy their companionship. Pet business owners want to run successful, profitable businesses that delight pet owners, right? Make sure your web content helps them envision those positive benefits.

Successful pet website content is much more than writing text.

January 29, 2024January 14, 2011 by Pam Foster

For web pages to work their magic in marketing to pet owners, veterinarians or pet businesses, the content writer must consider at least 2 dozen different elements (maybe even 3 dozen) in a strategic and thorough manner.

To convert your pet website visitors into customers, do this.

January 29, 2024January 7, 2011 by Pam Foster

Focus your pet business web content on 1 individual at a time. Speak to that person as if he or she is the only one looking at your website. If you follow this advice, you’ll write web content that’s conversational, natural and personally inviting. This will help you grow your online pet business, one individual at a time. Let me show you what I mean.

For pet internet marketing success, write content for 1.

January 29, 2024January 7, 2011 by Pam Foster

For pet internet marketing success, focus your content on 1 individual at a time. Speak to that person as if he or she is the only one looking at your website. Here’s an example…

The best pet marketing strategies start with the fundamentals

January 29, 2024December 9, 2010 by Pam Foster

Is it true that we must always be very brief on a pet web site because people won’t read lots of content? See what marketing legend Claude Hopkins has to say about this common misconception that I hear a lot in the web content world. Also see how I answer the question, “How much content is too much for a pet business website?”