Get this. I just received an inviting email that promoted a new free video report called something like, 10 Mistakes You Could Be Making With Your Website, and How To Fix Them. I was intrigued, so I clicked on the link. It didn’t work. I landed on some placeholder web page that had a standard … Read more
Greetings – Today’s topic is about SEO copywriting — that magical blend of three things that make your website work (if it has these ingredients): The strategic and ethical use of relevant and competitive keywords (keyphrases) your prospects are using in search engines to find your pet products… Messages that are customer-focused; showing them how … Read more
Let’s face it: on any given day, anyone can see how your online pet company is performing in search rankings. Web traffic and online sales are easily measured, and your site’s success ultimately rests on you. So – it’s time to ask yourself these questions about your business: 1. Does your pet website consistently beat … Read more
I learned over the past couple of days that a Google algorithm change about 10 days ago has affected all ecommerce websites, especially those using content from manufacturers. This is a big deal if your website is focused on marketing pet products. As of May, 2010, the Google “May Day” Update created a situation where … Read more
Have you read the fantastic book, The New Rules of Marketing & PR by David Meerman Scott? It’s definitely worth reading if you have an interest in improving your website content and online marketing results. One of my favorite sections of the book features David’s disdain for websites that use meaningless, cliche, corporate-y phrases that … Read more
One of my web clients asked me the other day, “Do I need to remove the wonderful testimonials from my website so I’m compliant with the new FTC Guides?” Well, that’s a good question. Last fall’s release of the updated FTC’s Guides Concerning the Use of Endorsements and Testimonials in Advertising were designed to crack … Read more
Know the best practices for testimonials that make your web content sing! There’s no doubt about it. Testimonials can play a powerful web-content supporting role in establishing credibility for your business, helping prospects envision themselves enjoying the outcome of your products and/or services… AND optimizing your site for search engines if keywords are included. The … Read more
Clients are starting to ask me about using social media as part of their pet internet marketing strategy, with questions such as: “What’s the best approach?” “How do we get followers and fans?” “Does it really work?” Quite often, my answer is the same because in my view, social media is one of many powerful … Read more
Gotta love Jakob Nielsen, the king of website usability and owner of the world-famous Nielsen Norman Group. He recently posted a highly informative and useful article about web content, scrolling pages, visitor attention, and the importance of having critical content “above the fold” (the first screen people see when landing on a web page). Before … Read more
Here’s how to make the most of them. Here’s my big AHA! of the day: Web page titles can be critical regarding how you look to prospects in search engine results. What’s that you say? Page titles? You’re not alone if you’ve never noticed the page titles WAY up at the top of your browser … Read more