Frequently asked questions about

If you’re curious about the ways an experienced pet content marketing writer and advisor can improve your website’s search engine results and sales, these answers may help.

Q: “What is… and what does it do for pet-industry marketers?

A: owner Dr. Tammy Powell will evaluate your business needs, and help you decide the next step. As a highly skilled pet copywriter, blogger, and content-marketing advisor, she will develop a personalized plan to help you increase your site traffic, search engine rankings, customer conversions, or other goals. In some cases, you may be referred to another highly skilled pet copywriter or other resource that’s perfect for your business needs.

Learn more about Dr. Tammy through the following VIDEO TRANSCRIPT (you’ll find our video on the Home Page.):


“Hello there-

I’m Dr. Tammy Powell. I’m a small animal veterinarian, direct-response copywriter, and web content specialist for the pet and veterinary industries.

My work has been featured in local pet magazines, on the popular veterinary blog, and in various publications through American Writers and Artists.

what does all of this mean for you?

As you may know, strategic content marketing is more important than ever to help you set yourself apart from the competition, attract more customers, and grow your profits.

My unique combination of experience means you’ll have a strategic partner who not only understands your industry, but also understands the power of clear, persuasive content to win over your audience.

I can help you to meet your marketing and business goals through: website optimization, email campaigns, blog posts, case studies, and many other types of content.

Maybe you want to increase your search engine rankings.

Or maybe you’d like to increase the click-through and conversion rates for your website.

Or, maybe you’re interested in our marketing how-to guide for pet and veterinary marketing professionals. (Wildly Profitable Marketing for the Pet Industry)

Whatever you’re looking for, if you’re ready for content that drives more traffic and sales for your pet or veterinary business, contact me now.

Let me help you race ahead of the pack.

Thank you!”


Q: “What are your qualifications as a pet SEO-web copywriter?”

A: Dr. Tammy Powell, owner of, is an experienced veterinarian, and a highly trained and skilled copywriter. This unique combination of experience makes her specially qualified to understand your audience and write copy that speaks to them.

Dr. Tammy established a copywriting business called The Writing DVM. Then, in 2017, she took over the operations of from founder Pam Foster. Pam is also the founder of the ContentClear Marketing Method for Website Optimization to help marketers follow a unique, methodical and proven approach to developing web content that works. This proven, effective set of best practices is continued as part of’s standard operations.

I have known Tammy for about three years and worked alongside her as a veterinarian. I have found her to be a well-balanced, exemplary, honest, dependable, courteous, and hard-working individual. She always maintains a high level of integrity and professionalism. – Dr. Pranesh Sewpershad, DVM; Veterinarian at American Veterinary Clinic

Now, Dr. Tammy’s focus is on strategic content marketing- finding the words to express your brand identity, in a way that is natural and enjoyable for your readers, while at the same time functional in terms of improving your search engine rankings. All SEO is natural and ethical, so that your content will reflect your company’s expertise and make you a trusted source of information, building trust for long term client relationships.

Currently she works directly with clients and also brings in other pet-industry marketing resources as needed, to round out her team. This may include other pet copywriters with a different specialty, as well as introductions to a graphic designer or other specialist where appropriate.

Using our Content Clarity Tools and working closely with you, we help you determine the best way to approach marketing to pet owners and achieve your sales and lead-generation goals. That’s because our services go well beyond just content writing. We’re focused on a successful user experience, expertly guiding visitors through your site’s sales funnel… and also measuring results so you can make sure your investment is working.

We’ve worked with all kinds of virtual teams of web experts – including keyword researchers, web designers and programmers, analytics experts, pet business coaches, former veterinary hospital managers, and complete marketing teams. We can pull together a team or work with your own web team as needed to support you in creating a sales-focused website.


Q: “Do you have a pet-industry background?”

A: Yes. Dr. Tammy attended university for 8 years to earn a Doctor of Veterinary Medicine (DVM) degree, and has practiced veterinary medicine for 7 years – that’s 15 years of education and experience.

“My clinical practice experience involved many hours of conversations with pet owners every day – hearing their concerns and questions, and finding effective solutions for them. In many cases, conveying the value of a medical service or procedure meant the difference between life and death for a patient!

And if you are marketing to veterinary businesses… I am your target audience! I understand the daily ups and downs and biggest needs of a veterinarian – because I am one myself.”

Plus, Dr. Tammy has been a pet owner her entire life.

Right now, she has two cats, Holly and Luna, whom she brought back home with her from the Middle East. They’re a joy to be around, and just a bit spoiled (they have their own catio!).

The pet-industry clients of have included business-to-consumer (B2C) and business-to-business (B2B) companies such as,, IDEXX Laboratories, Pet Health Network, LifeLearn,, PuppyStairs, EQ Royal, and many others.



Q: “What is pet SEO (search engine optimization) and what’s involved in making it work?”

A: Here’s a short answer, but for complete understanding, you’ll want to read our pet SEO blog post that goes into great detail.

Search engine optimization (SEO) is the complex art and science of helping pet and veterinary websites achieve decent rankings and traffic via organic search (not paid search results).

If your pet web site is not being found in search engines, you’re missing huge opportunities for sales. A skilled pet SEO copywriter can identify and fix any problems in your content, following the ethical craft of weaving targeted keywords into relevant, useful website content that turns your site visitors into customers.


Q: “What kind of results can I expect from working with you?” 

A: You can expect well-planned, well-written, and well-executed web-SEO content from us: compelling, reader-friendly content that turns prospects into qualified sales leads and/or buyers.

That’s because no other method provides you with a clear, complete, and ethical process including tools for strategic thinking that drives a thorough understanding of your audience’s needs and your site objectives – all while setting your company apart from your competitors.

When you follow our clear, step-by-step pet website content optimization method, your site will include benefit-driven, ethical SEO messages that connect with your customers and search engines … on every page of your site.

We help you do this by demonstrating how your pet-related products and services uniquely solve your prospects’ greatest needs.

“Tammy takes the time to understand core values and drivers of people around her. She has a very high “sensitivity radar” and decodes well the complexity of people’s needs and the variety of their emotions. Her unique communication style helps build valuable relationships based on mutual understanding and trust.” – Svitlana Buko, Cross-cultural Researcher for Multidisciplinary US-Europe Projects


Q: “What does it cost to hire you for a project?”

A: It’s hard to answer this question without knowing the details of your project. The main reason is – every company and project is different. No two websites or missions are exactly alike. For example, you may need new web pages, updated existing pages, an optimized order page, or a complete overhaul. There may be tons of great content to work with and it simply needs optimizing … or there may be no copy yet or pages of non-sales copy that was written by an engineer 10 years ago. And there may be a need to do extensive work in phases.

So by taking a customized approach for your project, you can expect us to:

  • Recap your mission to demonstrate that I heard your concerns and needs
  • Provide an action plan for the specific aspects of your project
  • Address your expectations regarding timeframe and budget
  • Deliver a thoughtful proposal that meets your unique challenges and goals

Contact us if you’re interested in seeing our rates.

“I’ve done business with some of the best freelance writers in the world, and Tammy’s work more than stands to compare with them.” – Laurie Hagedorn, B2B Writer and Trainer


Q: “How long does it take to write my pet SEO web content?”

A: Again, it all depends on what’s involved. Once we have a conversation, we’ll put a rough timeframe into our proposal, and then we’ll firm up a schedule once we get going. Quite often, it may just be two weeks or so.


Q: “What happens if we want to revise the content?”

A: All of our proposals are backed by the proven system of ContentClear’s Marketing promise (from and reputation of content optimization excellence, quick turnaround time, timely communications and ethical, on-target marketing and SEO recommendations.

This means: tell us what you want improved and what the changes are, and we’ll make them … fast. There is NO CHARGE for rewriting. Revisions are included in the flat fee we’ve agreed to for the assignment, provided they are assigned within 30 days of your receipt of the copy and are not based on a change in the assignment made after copy has been submitted.

Most of my clients are pleased and enthusiastic about my copy. But if you’re not 100 percent satisfied, I’ll revise the copy according to your specific guidelines at my expense.


Q: “How do I place an order with you?”

A: Putting us to work for you is easy. Simply pick up the phone and call Tammy at 404-386-0435 or email us at drtammy@petcopywriter[dot]com. We’ll go over your project and answer your questions. Then we’ll provide a detailed estimate and confirmed scope of work.

Contact us to get started

There’s no charge to discuss your project and give you a proposal. And there’s no obligation to buy.