pet web site

Fascinating Facebook Facts for Pet Retail Marketing

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This weekend, I was browsing through some pet retail magazines and came across a new report that might interest you. It’s called Strategies for Effective Facebook Wall Posts for the Retail Industry, and it includes a number of fascinating facts that may well be worth considering for your pet business Facebook page, whether you’re marketing pet products or services.

  • Posting 1-4 times a week produces 71% higher user engagement than 5 or more posts for retail brands: quality trumps frequency
  • Posts containing fewer than 80 characters produce 66% higher engagement than longer posts (wow!)
  • Posts containing questions generate more than double the amount of comments, even if they may get fewer “likes,”
  • Top retail sales keywords that produced more user engagement: “$ off” and “coupon” worked best (55% higher user engagement rates); while the words “sale” and “percent off” (or % off) produced the lowest; even posts about offers less than $10 off produce 17% higher engagement than percent-off posts
  • The 2 most effective types of retail brand posts contain a single photo attachment or use only words. Posts containing only words produce 94% higher engagement than avg.
  • Wednesday is the best day to post, although you obviously shouldn’t post ONLY on Wednesday. 🙂
So — what kinds of topics should you post on your pet business Facebook page?

The best pet marketing strategies start with the fundamentals

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Is it true that we must always be very brief on a pet web site because people won’t read lots of content? See what marketing legend Claude Hopkins has to say about this common misconception that I hear a lot in the web content world. Also see how I answer the question, “How much content is too much for a pet business website?”

Commit to content clarity on EVERY page of your pet website

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The other day, I received an entertaining piece of mail from a credit card company. Due to recent legislation, credit card issuers are now being forced to make a “Clarity Commitment™” regarding their credit card account summaries; promising to offer consumers “a clear and straightforward description of their credit card rates and fees.” Hopefully this … Read more

How to recognize an optimized pet-industry web site that works

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  First and foremost, an optimized web site includes content written for your customers, telling them how you’ll solve their problem. Customers are not excited about a company that talks all about itself. “We do this, we do that.” (This is known as business “we-we.”) The number one rule of successful web site content is … Read more

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All content by Pet Industry Copywriter Pam Foster

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