Meet the inventor of Site Content Audits, the 5 C’s of Content That Works™, and the Winning Website Transformation
Count on my 25+ years as a digital marketing consultant for B2B, Tech, and Service companies and VCs.
My powerful approach is designed to boost your online success… as it has for my many clients.
“Pam knows what she’s doing. She helped us optimize our website, and it works! We’re getting inquiries all the time from our website.”
— Peter J. Callnan, CPA, Honeck O’Toole
Welcome! I’m Pam Foster, your Chief Clarity Officer. I specialize in strategic digital transformations that will bring you more customers. Ask me how!
In 2008, I established ContentClear Marketing to make a difference.
Here’s an image of my first site for ContentClear Marketing. That’s when I started to formulate my Site Content Audit method, the first to focus on CONTENT QUALITY for website visitors (vs. technical quality, which is also important). It’s also about the time I created my 5 C’s of Content That Works™.
Today, this process is called your Winning Website Transformation.
There’s a job title out there called Chief Clarity Officer. I embrace and embody that title in my own way: I aim to find website message clarity gaps and opportunities, and then FIX them. After all, the website is still the critical hub of just about any business.
It brings me great joy to transform websites so they showcase the reasons why visitors should stick around, find what they’ve been searching for, and become happy customers. Helping my clients win: it’s everything.
This work is still needed today! Just think of the websites you’ve seen that may be great looking, but you’re not sure what the company does, how it helps you, or why you should do business with them…. or even HOW to do business with them. It happens often, right?
If your website isn’t performing the way you’d hoped, let’s talk. I make websites work better.
A little more about your Chief Clarity Officer:
I’ve been teaching writers how to audit and transform websites, write case studies and white papers, and much more in my role as Learning Chief at AWAI (American Writers & Artists, Inc.) — the world leader in training people looking to thrive as copywriters and marketing consultants.
I’ve been an AWAI member/speaker/teacher/author since 2005 and a staff member since 2015, delivering 30+ different programs to help copywriters succeed, including Site Audits Made Simple (focused on web content messaging), Site Content Audit Mastery and Certification, and White Paper Mastery and Certification. I also speak at AWAI conferences, including AWAI’s Fast Track to Success Copywriting Bootcamp, as well as countless online training programs.
Since I established ContentClear Marketing in 2008, my many clients have counted on me to be a highly skilled consultant, strategist, SEO/AEO copywriter, brand advocate, sales agent, and committed partner in success.
Don’t waste another moment wondering how to make your website work better!
One more thing… I’m also the Chief Pet-Friendly Officer (a title I invented) over at PetFriendlyOffice.com. Take a look!