Boost revenue for your B2B tech, manufacturing, or service company — or VC portfolio business — with a Winning Website Transformation
My superpower for you: transforming ho-hum sites into compelling, converting hubs.
Find out how I can help you via my 5 C’s of Content That Works™
- Clear: Instantly helpful within a user-friendly structure
- Customer-focused: Speaking to visitors 1-on-1 with solutions
- Competitive: Differentiating you from your competition
- Conversion-optimized: Guiding visitors to a desired action
- Consistent: A delightful experience across the site
"ContentClear's approach is right on the money." — Nick Usborne, Net Words
When Medical Mutual Insurance of Maine needed a website transformation after several years to introduce coverage for Massachusetts medical professionals, I put my 5 C’s of Content That Works™ into action. The result? New website users increased by 13%, delivering a significant amount of new potential policyholders to engage with the brand/company.
“Pam helped us refine the website messaging that supported Medical Mutual’s digital outreach campaign to physicians, practice managers and insurance agents in Massachusetts. The reorganized website then saw a 10% lift in new users and page views year over year. Key landing pages for each audience directly addressed the key benefits of the company’s coverage and service advantages specific to that audience.
Pam was also instrumental in developing a carrier comparison chart that was downloaded over 300 times when during a specific campaign. The chart featured seven important factors for physicians to consider when choosing a medical insurance carrier.”
— Charlie Clement, Creative Director, Burgess Advertising & Marketing
When an Arizona B2B ad agency needed to create a cloud sales-training hub to help sales reps succeed, they called on me to write this micro site with the goal of motivating sales reps to choose this REVUP program vs. other options.
I worked with their team to create clear, benefit-rich content focused on what the audience wants most: the fastest track to more sales.
The campaign (this site and and related emails) worked so well; it ran for several years. The agency hired me again and again for a wide variety of B2B websites and marketing campaigns.
Which of these B2B marketing services do you need now?
My ContentClear Marketing 3-step WINNING WEBSITE TRANSFORMATION
This includes (get the full details on my METHODOLOGY page):
- Site Content Audit: Clear, customer-focused sales copy is the #1 factor in turning visitors into buyers. Using my experience and proprietary 21-Point Checklist, I’ll examine your web page messages, competition, and use of SEO keywords to pinpoint message gaps and opportunities. You’ll receive a thorough report with recommendations to dramatically improve web traffic and conversion rates.
- Optimized Content Planning and Writing: Next, put me to work crafting clear, customer-focused content that sets your business apart and deliver results. Page-by-page SEO and AEO (answer everywhere optimization) is my specialty
- Stampede-Driving Ongoing Content: To maintain a steady stampede of new leads, I’ll help you map out a monthly content plan to add quality blog posts, articles, and other audience- and search-friendly content. This positions you as the trusted authority in a highly competitive landscape.
- B2B Case Studies (Cu
stomer Success Stories) and White Papers (Special Reports): Hire me to create powerful documents showcasing the benefits of your products or services through trusted real-world success stories (before/after “snapshots” of your happy customers) … as well as white papers that position you as the trusted authority on emerging solutions related to your industry. - B2B Lead Magnets, Landing Pages, Sell Sheets, and mmore for Specific Products: For your specific promotions throughout the year, you’ll want to make sure your landing pages are converting at the highest level. I can help you bring high revenue returns when your campaign is built around a strong landing page.
- Video Scripts: With today’s exploding online video opportunities, I’ll help you create concise, powerful video scripts to showcase your products and services on YouTube, your own site, and social media.
stomer Success Stories) and White Papers (Special Reports): Hire me to create powerful documents showcasing the benefits of your products or services through trusted real-world success stories (before/after “snapshots” of your happy customers) … as well as white papers that position you as the trusted authority on emerging solutions related to your industry.“Pam is an excellent web content writer. She writes from the inside out – digging in to gain a thorough understanding of her client’s products, services and target audiences, and then translating that into appropriate messaging on the web. Her skills cross over into information architecture, search engine optimization, project management and even graphic design consultation…” — Heather Peters, Project Manager, Image Works
Ready to enjoy more traffic, leads, sales, and retention?
Join the B2B companies I've helped with their online presence
Below is a partial list of the clients I’ve been fortunate enough to work with, either directly as an employee or freelance copywriter or web content consultant. See our pet/veterinary industry page for a list of niche companies I’ve written for.
- Agrium
- Avnet (FlexPod, Quantum Leap, Riverbed)
- Bath Iron Works (shipyard)
- Chicago Pneumatic
- Composite Resources
- Contel Business Systems
- DeLorme Mapping
- Dingley Press (printer)
- Emery Waterhouse/Trustworthy Hardware
- Enterix (human medicine)
- IDEXX Laboratories
- Ike GPS
- LifeLock Business Solutions
- Moser Contract, a division of Thos. Moser Cabinetmakers
- National Semiconductor/Fairchild (computer chip technologies)
- Northern Data Systems of Maine
- Pine State Trading Co. (distributors to convenience stores)
- Pneumatech
- Portland Glass (windows, garage doors)
- Post Machinery
- Republic Services
- Royal Services
- Sprague Electric
Business Associations Copywriting
- Ad Club of Greater Portland Maine
- American Writers & Artists, Inc.
- Art Directors Club of Maine
- Association of Chilean Salmon Farmers
- City of Auburn Chamber of Commerce
- Greater Portland Convention and Visitors Bureau
- Maine Education Services
- Maine Financial Institutions Insurance Trust
- Maine Lobster Promotion Council
- Maine State Housing Authority
- NAWBO Boston
Consumer Goods, Business Goods, Retail/Ecommerce Copywriting
- Ava Marie Handmade Chocolates
- Baker’s Shoes & Clothing
- Better Life Green Cleaning Products
- Bonney Farms
- Downeast Kitchens
- Emery Waterhouse
- Freaky Bean Coffee Co.
- Gift Shops of America
- Hannaford Bros. Co.
- L.L. Bean
- Moser Contract (a division of Thos Moser Cabinetmakers)
- Pierre’s of Exchange Street
- Vintage Blades LLC
Education Copywriting
- Curiosityville
- Goddard Schools / Goddard Systems
- Harper College, Chicago
- Hebron Academy, Maine
- Primrose Schools Franchising Co.
- Sylvan Learning Systems
- WPI (Worcester Polytechnic Institute’s) Business School, Part-Time MBA
Financial Organization Copywriting
- Androscoggin Savings Bank
- First Suburban Title Company
- Fleet Bank
- Kennebunk Savings Bank
- Maine Education Services (student loans)
- Maine Savings Bank
- Maine State Housing Authority
- Mechanics Savings Bank
- Peoples Heritage Bank
- Practice Developer Rewards Program (a business unit of IDEXX Laboratories)
Insurance Copywriting
- Blue Cross Blue Shield of Maine
- Blue Cross Blue Shield of Maryland
- Crown Life Insurance
- Council for Disability Insurance
- Medical Mutual Insurance Company of Maine
- UNUM Life Insurance
Media/Advertising-Marketing Agency/Publishing Copywriting
- Burgess Advertising & Associates
- Catama Productions
- Elevation Marketing B2B Agency (many of their national clients)
- Garrand & Co. Advertising
- HatchHaus Design
- Image Works
- KUMA Interactive
- Lombardi Publishing: Doctors Health Press
- Maine Association of Broadcasters
- New Media Marketing Power
- Pinnacle IT
- Port City Life Magazine
- Portland Press Herald
- Springer Publishing
- WCSH Television
- WPOR Radio
Non-Profit Organization Copywriting
- American Cancer Society (New England)
- Art BeCAUSE (Massachusetts)
- Cancer Community Center (Maine)
- Families for Disability Awareness (New England)
- HearMEnow (Maine)
- Maine Arts Commission
- Maine Special Olympics
- Sweetser Children’s Services
- United Way of Androscoggin County, Maine
Service Companies (B2C and B2B) Copywriting
- Agile Executive Search
- All-N-1 Landscape
- Bold Vision Consulting
- Diane York Weddings & Events (now Destination Maine Weddings)
- Deep Change.com Leadership Consulting
- com
- Honeck-O’Toole CPAs
- Hudson Ink Contractor Marketing
- Inter-Facts Insurance Fraud Investigators
- Lightman & McGinnis/LM Veterinary Practice Management Consulting
- Lakefront Maine Real Estate
- Precision Textile Color
- Roxanne Organizes
Utility Copywriting
- Bangor Hydro-Electric Co.
- Downeast Energy Heating Oil Delivery and Services
- National Grid Rhode Island/Power of Action
“Pam is an excellent web content writer. She writes from the inside out – digging in to gain a thorough understanding of her client’s products, services and target audiences, and then translating that into appropriate messaging on the web. Her skills cross over into information architecture, search engine optimization, project management and even graphic design consultation…” — Heather Peters, Project Manager, Image Works
Ready to enjoy more traffic, leads, sales, and retention?