Who else is ready to be part of the pet industry success pack?
Enjoy great dane-sized marketing results starting with a content makeover strategy for your online hub.
Want to join other veterinary industry clients who’ve enjoyed a record-breaking conference turnout… a whopping 15% campaign response rate… and other big lead-gen results?Differentiate and elevate your brand online with my fully integrated, sales-boosting 3-Step Winning Website Transformation.
Get inspired by these results from PetCopywriter.com, a division of ContentClear.com
In a world where a 1-3% response is a winner… this IDEXX direct mail campaign I wrote generated a whopping 15% response!
Imagine what this can mean for your business.
“Pam has a keen understanding of the veterinary industry, and great insight into the mind of pet owners. She was instrumental in helping us develop both veterinary and dog-owner focused materials that are still in use years later. Combined with her positive, can-do attitude, Pam’s knowledge of the industry gives her great strength as a copy writer and a business partner.” — Ted Kerkam, Customer Centered Product Strategy, IDEXX
My work for the NAVC helped generate record-breaking conference and online event registrations and attendance. Wouldn’t you love results like that?
As the Managing Editor, Community Content & Media at the NAVC (North American Veterinary Community), I worked on hundreds of marketing materials for this global conference over several years.
Each event required dozens of cohesive materials geared to veterinary professionals, sponsors, advertisers, exhibitors, speakers, veterinary school students, faculty, nonprofits, and others.
My work included web pages, emails, press releases, and much more, including this live, 4-day on-site daily newspaper (pictured here).
What communication mission can I help you achieve?
My LifeLearn WebDVM4 lead-generation efforts attracted new prospects (NEW LEADS!) every month as practices discovered its many benefits.
I created a monthly content campaign including blog posts, a webinar with email invitation, a white paper/special report and a landing page.
These images represent one of the white papers:
5 Steps to Veterinary Website Wellness: How to rise above the local competition to attract more clients and profits.
I can do the same for you.
25+ years of winning websites and more for pet and veterinary B2B companies
As a strategic pet industry content, SEO, and brand messaging guide, I’ve written for all kinds of industry brands including IDEXX’s breakthrough diagnostic solutions, LifeLearn’s optimized WebDVM4 platform for veterinary practices, VetFolio’s online CE training site launch, and Vet Advantage’s annual Capital Equipment Guides, to name a few.
How? With content that blends two critical factors for online success:
• Clear, persuasive copywriting that’s 100% focused on solving your visitors’ needs and moving them to action, and
• Ethical SEO (search engine optimization) and AEO (answer-everywhere optimization) weaving in the most relevant keywords people will use when searching for your solutions.
“Pam is very good at researching medical topics and interviewing veterinarians and technicians to collect the information she needs to write content. Then, she has the wonderful ability of writing it in a way that the average non-medical pet owner can easily understand. She does not lose the importance of the message in her “translation” but simply makes it easier to understand.”
— Christine Colavolpe, Associate Director, Global Reference Labs Product Management, IDEXX
Here are just a few other comments from clients and colleagues who are happy with my pet and veterinary industry work:
“Pam is a talented communications professional who receives feedback very well and incorporates many perspectives and viewpoints into her work in order to create insightful copy, stories, and bodies of work.” — Mike Sullivan, Senior Vice President, US Diagnostics at Zoetis
“I had the pleasure to work with Pam on several projects while she was employed at IDEXX Laboratories. Pam has a unique ability to make sure she keeps all parties in when developing copy or a marketing piece. She can balance what the customer needs and what the business wants so the result is well designed and well received. She is fantastic about incorporating feedback from all parties to ensure success, does not take constructive feedback personally and makes work fun.” — Casey Etter, Managing Director @ IDEXX | Transformative Education Strategy
More Petcopywriter.com client samples to peruse:
- Vet Advantage Veterinary Capital Equipment Guide
- Today’s Veterinary Business article, Critical Considerations: Two design professionals weigh in on achieving excellence in the construction or renovation of an emergency veterinary practice.
- PetAmberAlert.com website for its lost-pet dispatch system
And check out PetCopywriter.com’s partial client list below (pet and veterinary companies)
- ATriptotheZoo.com
- Agritech (became IDEXX)
- All Creatures Veterinary Clinic
- Animal Emergency Clinic (Westbrook, Maine)
- Antelligence
- Atrium Animal Hospital
- Ben’s Bark Ave. Bistro (California natural pet food store)
- BioVision Technologies (veterinary surgical equipment)
- Black Dog Studios (pet industry websites and social media campaign management)
- BRL Sciences: EPO-Equine (horse performance supplement)
- Chewy.com
- Cornerstone Practice Management Systems for Veterinarians (a business unit of IDEXX)
- Dave’s Pet Foods
- Direct Animal Products (stainless steel dog kennels, grooming equipment and more)
- DirectVet Marketing (veterinary marketing solutions including an online pharmacy/store)
- Dog-On-It Parks (dog park equipment)
- Downtown Hound Doggie Lounge (Boise, Idaho)
- Buzby’s ToeGrips for Dogs
- First Choice Canine (expert dog training in the Boston area)
- Furry Fanatics Pet Supplies
- IDEXX Laboratories (veterinary diagnostics and practice management software)
- It’sALabThing.com (community for Labrador Retriever fans)
- LifeLearn (veterinary services, including publishing, websites, client education)
- LL Bean Dog Products (dog beds, blankets and more)
- Luckydog Day & Night Care (Eugene, Oregon)
- MyPetED (this was an all-in-one member site to keep pet info, find a vet, get health answers)
- NAVC (North American Veterinary Community and VetFolio.com)
- NK Dog Walking.com
- Pawsitive Perks (auto-pilot customer loyalty rewards program for pet retailers)
- Pet Amber Alert.com
- Pet Care Weekly
- Pet Health Network (veterinary communications)
- Protection Dogs Plus
- Puppy Stairs Original Pet Ramps and Steps
- Puptopia NYC (dog walking in NYC)
- Radiopet (veterinary telemedicine services)
- Francis Pet Medals and Pet ID Tags
- Sully Animal Hospital
- Surgi Snuggly
- TriStar Vet
- Vet Advantage Magazine (regular blogger)
- Water Walker Leash
Ready to start a customer stampede for your business?