Here are two important questions: Do you ever review your website’s analytics, especially the “$ Index” numbers? Or do you optimize your website based on those numbers?
If you answered NO to either question, here’s a reason to sit up and take notice.
The $ Index is an indicator of your website’s “top money pages…” and optimizing them for search engines can mean big bucks for you.
A quick little story illustrates this. Last week, I was reviewing a web client’s Google Analytics with an awesome techy colleague who showed me the light.
Together we discovered that some of the top money-making pages (those with the highest “$ Index” numbers in Google Analytics), were not fully optimized with competitive keywords. This means our client is leaving money on the table.
If more people find our client’s money pages via SEO (search engine optimization) or even paid search ads, it’s likely that sales will pick up significantly.
Therefore, I immediately put together a plan to revise those profit-packing pages by adding keywords in an ethical and powerful way that attracts more buyers.
Here’s what my plan included:
1. Research the best long-tail keywords for those money pages.
Let’s use one of my favorite hypothetical examples: reflective dog collars. If most of the people landing on my reflective dog collar page buy these collars, that shows up as a money page in analytics.
Now at first glance, “reflective dog collars” and other related keywords may not have a high demand in my keyword research, but the people who search with those words are highly motivated buyers. This means they’re “long-tail” prospects who buy. Better than having bigger demand numbers of people who don’t buy, right?
2. Weave the long-tail keywords into conversion-focused content on the money pages.
I could talk about this one all day long, but to keep this email short, visit my ContentClear Marketing Tips to find lots of insights on how to weave keywords into conversion-focused content.
Once you revise the content for SEO, your money pages should start showing up higher in organic search results fairly soon (depending on how competitive those keywords are).
3. Consider buying Adwords campaigns for those long-tail keywords.
This is a great “companion strategy” for driving buyers to your money pages immediately while the organic search process chugs along. You can buy instant traffic fairly inexpensively if the competition is low for those long-tail keywords. In many cases, paid search pays for itself because it sends more likely buyers to your site.
So my PetCopywriter Web-SEO tip of the day is this: Know your money pages, optimize them with competitive keywords, and improve your sales results!
If you’re not sure which pages are your money pages, contact me and we’ll find them together. Then we can create a clever plan to optimize them and grow your pet website sales.
Until next time,
Here’s to a clear and prosperous site!
Pam
