Join the pet and veterinary B2C and B2B companies who’ve enjoyed my content marketing results.

Who else wants big results from me —  Pam Foster — a skilled, experienced pet industry copywriter?

My persuasive online copywriting can indeed give you a 5%, 10%, or even 15% response rate on your next campaign — or a record-breaking number of buyers — as our other clients have enjoyed.  

“Pam has a fantastic energy level that will get a project moving with ideas. She has in-depth knowledge about animal diagnostics and pet owner insights. She received extensive training while at IDEXX on diagnostics, attended veterinary trade shows. I would strongly recommend her for any marketing writing in this area.” — Nick DiBiase, formerly with IDEXX

Here are a few of my samples that resulted in big wins.

In a world where a 1-3% response is a winner… this IDEXX direct mail campaign I wrote generated a whopping 15% response!

Imagine what this can mean for your business.

“Pam has a keen understanding of the veterinary industry, and great insight into the mind of pet owners. She was instrumental in helping us develop both veterinary and dog-owner focused materials that are still in use years later. Combined with her positive, can-do attitude, Pam’s knowledge of the industry gives her great strength as a copy writer and a business partner.” — Ted Kerkam, Customer Centered Product Strategy, IDEXX

As the Managing Editor, Community Content & Media at the NAVC (North American Veterinary Community), I worked on hundreds of marketing materials for this global conference over several years.

Each event required dozens of cohesive materials geared to veterinary professionals, sponsors, advertisers, exhibitors, speakers, veterinary school students, faculty, nonprofits, and others.

My work included web pages, emails, press releases, and much more, including this live, 4-day on-site daily newspaper (pictured here).

My work for the NAVC helped generate record-breaking conference and online event registrations and attendance. Wouldn’t you love results like that?

For LifeLearn WebDVM4 lead-generation, I created a monthly content campaign including blog posts, a webinar with email invitation, a white paper/special report and a landing page.

These campaigns attracted new prospects (NEW LEADS!) each month for the WebDVM4 platform as practices discovered its many benefits.

These images represent one of the white papers:
5 Steps to Veterinary Website Wellness: How to rise above the local competition to attract more clients and profits.

I can do the same for you.

Collaborating with an extraordinary digital developer, I wrote the core site and more than 100 articles for this traffic-driving launch — a new pet-parent education resource:

“Pam and I worked together on the MyPetED application where I was the programmer and Pam was the copywriter. Being self-employed means that you are forced to wear many hats and Pam does that effortlessly. Constantly striving for excellence, Pam always goes above and beyond to ensure that every facet of the project is geared for optimum success. Less than one week into the launch of MyPetED, both the web site and the mobile apps are generating a ton of interest, downloads and signups. I would work again with Pam in a heartbeat and can only hope that other professional relationships are as symbiotic as ours has been.” — Chris Bruce, Idextrus (NOTE: MyPetEd has since retired)

Here are just a few other comments from clients and colleagues who are happy with my pet and veterinary industry work:

“Pam is a talented communications professional who receives feedback very well and incorporates many perspectives and viewpoints into her work in order to create insightful copy, stories, and bodies of work.” — Mike Sullivan, Senior Vice President, US Diagnostics at Zoetis

“I had the pleasure to work with Pam on several projects while she was employed at IDEXX Laboratories. Pam has a unique ability to make sure she keeps all parties in when developing copy or a marketing piece. She can balance what the customer needs and what the business wants so the result is well designed and well received. She is fantastic about incorporating feedback from all parties to ensure success, does not take constructive feedback personally and makes work fun.” — Casey Etter, Managing Director @ IDEXX | Transformative Education Strategy


More client samples to peruse:


And check out’s partial client list below (pet and veterinary companies)

  • Agritech (became IDEXX)
  • All Creatures Veterinary Clinic
  • Animal Emergency Clinic (Westbrook, Maine)
  • Antelligence
  • Atrium Animal Hospital
  • Ben’s Bark Ave. Bistro (California natural pet food store)
  • BioVision Technologies (veterinary surgical equipment)
  • Black Dog Studios (pet industry websites and social media campaign management)
  • BRL Sciences: EPO-Equine (horse performance supplement)
  • Cornerstone Practice Management Systems for Veterinarians (a business unit of IDEXX)
  • Dave’s Pet Foods
  • Direct Animal Products (stainless steel dog kennels, grooming equipment and more)
  • DirectVet Marketing (veterinary marketing solutions including an online pharmacy/store)
  • Dog-On-It Parks (dog park equipment)
  • Downtown Hound Doggie Lounge (Boise, Idaho)
  • Buzby’s ToeGrips for Dogs
  • First Choice Canine (expert dog training in the Boston area)
  • Furry Fanatics Pet Supplies
  • IDEXX Laboratories (veterinary diagnostics and practice management software)
  • It’ (community for Labrador Retriever fans)
  • LifeLearn (veterinary services, including publishing, websites, client education)
  • LL Bean Dog Products (dog beds, blankets and more)
  • Luckydog Day & Night Care (Eugene, Oregon)
  • MyPetED (this was an all-in-one member site to keep pet info, find a vet, get health answers)
  • NAVC (North American Veterinary Community and
  • NK Dog
  • Pawsitive Perks (auto-pilot customer loyalty rewards program for pet retailers)
  • Pet Amber
  • Pet Care Weekly
  • Pet Health Network (veterinary communications)
  • Protection Dogs Plus
  • Puppy Stairs Original Pet Ramps and Steps
  • Puptopia NYC (dog walking in NYC)
  • Radiopet (veterinary telemedicine services)
  • Francis Pet Medals and Pet ID Tags
  • Sully Animal Hospital
  • Surgi Snuggly
  • TriStar Vet
  • Vet Advantage Magazine (regular blogger)
  • Water Walker Leash


Ready to start a customer stampede for your business?