This pet Web-SEO tip is about the wonderful world of VERBS. You know, those action-oriented words that help a website visitor picture himself solving a need, achieving a goal, eliminating a problem, saving money or finding relief?
Clear, persuasive content is all about helping your site visitors do these things: solve, achieve, eliminate, save, find and ENJOY.
This is why I’m a big fan of using benefit-oriented verbs in headlines, subheads and just about any web content, but especially if you’re marketing to pet owners.
Consider the following headlines from super-successful promotions that raked in big bucks for years and years, starting with the all-time classic.
How to win friends and influence people
- Throw away your spectacles!
- Picture yourself in a SNAZZY JAGUAR for the monthly cost of a Ford sedan
- Now you can maximize network availability — and optimize performance — all year long… (a software company)
What do these headlines have in common? They’re all loaded with verbs that help readers picture themselves enjoying the outcome of a product or service.
“Win, picture, maximize,” etc. are powerful words.
Joe Vitale, famous entrepreneur, writer, motivational expert who was featured in The Secret video, attributes action to making your visions come true.
So how does your web content measure up? Any verbs in there? Can you find opportunities to turn boring content into action-oriented, beneficial sentences featuring verbs?
My tip of the day is this: use beneficial verbs to turn more site visitors into buyers.
Until next time,
Here’s to a clear and prosperous site!