Marketing to pet owners and pet companies online? Avoid broken links

Get this. I just received an inviting email that promoted a new free video report called something like,  10 Mistakes You Could Be Making With Your Website, and How To Fix Them. I was intrigued, so I clicked on the link.

It didn’t work. I landed on some placeholder web page that had a standard “come back another time” message on it.

I’m not sure whether to feel sorry for that company or just laugh.

In either case, it made me shake my head and wonder if they tested that link before sending out the email to what might be thousands of potential clients. Wow.

Make sure this never happens to you.

When you send out an email to a list of subscribers interested in pet products and services, be sure your link is working! This goes for your web pages too. A broken link can be a disaster. Test all links before asking people to click on them. Use action words that motivate people to click on them, such as “Read our free money-saving pet grooming tips now.”

If you’re not sending out emails to a list of people who may be ready to buy what you offer, let’s talk. You need to be! People who subscribe to emails are often more than happy to read great information from you. I can help you create a smart email series that delights your prospects and keeps them buying from you. (As long as those links are working.)

Until next time,

Here’s to a clear and prosperous site!

Pam Foster