Woo hoo! Today I celebrate my 1-year anniversary as a pet-industry copywriter focused on businesses that serve consumers and B2B customers.
Since embarking on this path last June, I’ve enjoyed writing web content, mobile apps and other marketing materials for a wide range of exciting pet businesses including MyPetED.com, Ben’s Bark Avenue Bistro, Pawsitive Perks, EPO-Equine, and several others.
What a blast it’s been! My entire copywriting business has changed for the better thanks to this direction. And while I still enjoy providing web-SEO content and consulting to all kinds of companies, being immersed in the pet industry is a bonus because I LOVE pets and pet-related companies.
Now to the main point of this post. I’m celebrating my 1-year anniversary with you and giving you a reason to consider doing business with me (see below). You can do the same thing for your business.
Let’s say you’re a pet retailer and you’re celebrating an anniversary or other special milestone. Throw a party for your customers… even if it’s a virtual party. You can offer gifts, discounts, free stuff, or something else that’s fun and directly related to your business.
You can announce your celebration on your website and/or via your blog, Facebook page, email, press release… in any combination. You may be surprised by the positive response you’ll receive, which will give you another reason to celebrate.
For example… here’s my offer to celebrate my anniversary:
I’d like to spread the joy by offering you a 10% discount on my consulting fee to review your pet or veterinary business website and identify improvements that can drive more sales for you. This offer is good through July 10, 2011. Let me know if you’re interested.
If you’re not in a position to take advantage of this offer, perhaps you know a pet or veterinary business that could use a web boost. Check out my services and feel free to refer me. I’ll gladly return the favor if you let me know what you’re looking for. Thanks!
Have you ever included your customers in a celebration of this nature? How did it turn out? I’d love to hear about it.
Until next time,
Here’s to a prosperous pet business!