As the year 2011 comes to a close, I’d like to cast my vote for the best pet video of the year.
Before I reveal what it is, I’m happy to share some staggering facts with you regarding this video and a few others featuring pets… and then provide some ideas to boost your pet business outlook in 2012.
First, the facts:
- I first saw this video in May 2011, when it was the number 1 video on YouTube. At that time, it had over 26 million hits and was a viral smash, with unprecedented sharing. I shared it too!
- 6 months later, its popularity has nearly tripled to 73 million hits (72,825,983 hits as of today,12/9/11)
- When I went to the movies the other night to see HUGO, an ad came on during the previews, asking movie-goers to shut down their cell phones. The ad featured… you guessed it… this popular YouTube pet video as one of the things people watch on their phones.