If you’re using a blog to market your pet business or veterinary practice, you’ll be happy to know there’s an easy formula for great results, which means better search engine rankings, more traffic and more sales.
Using the following formula last fall, I started blogging tips for a pet-business services company, and just after 6 blog posts — voila! The blog appeared on page one, second spot in Google results. Not bad for only 6 posts.
Would you like to generate results like this for your pet business or veterinary practice marketing?
Try these “best practices” guidelines and see what happens.
Please note that while these pet business blogging tips are seriously helpful, I’m using a fun, fictitious website/product — PoodleTapShoes.com — to present examples in an entertaining way.
1. Start by identifying the top 1 or 2 SEO keyword phrases you’ll use on the post.
Choose 2 unique, multi-word keyword phrases for the page; phrases your prospects and customers are using to find solutions in search engines, such as poodle tap shoes and poodle dance shoes.
2. Put one of the top keyword phrases in your blog title.
Here’s an example using our Poodle Taps Shoes blog example:
How to keep your Poodle Taps Shoes squeaky clean
3. Put that keyword and the other top phrase in the “key” content areas.
These include subheads, links, photo captions, etc., making sure the content on that page is 100% relevant to your audience. Again, here’s the example from the fictitious blog post:
If you’re frustrated that your dog’s poodle dance shoes are always getting dirty, here’s an easy way to keep them clean.
- First, be sure to spray a protective coating, specially formulated for poodle tap shoes, on the shoes before your first use and again after a couple dozen uses. You’ll find poodle dance shoes spray in our store.
- Next, use a dry cloth to wipe any loose dirt off the shoes.
- To wipe off a stain or scuff, start with plain old ammonia, vinegar or club soda and rub the shoe’s surface with a microfiber cloth (to avoid lint buildup)
- Let the shoes dry completely (about an hour) and repeat if necessary.
If you follow these steps, your poodle tap shoes will look great after repeated use!
4. Put the top keywords phrases in your All-in-One SEO Pack (if you use WordPress).
Whether or not you use WordPress, your blogging platform provides fields for the SEO Codes listed below:
- At least 1 in your Title/Page Title (up to 70 char/spaces) – the same/similar as your blog headline/title:
Title: How to keep your Poodle Taps Shoes squeaky clean
- 1 or 2 in your Meta Description (up to 150 char/spaces, keyword first)
Description: If you’re frustrated that your dog’s poodle dance shoes are always getting dirty, here’s an easy way to keep them clean with poodle tap shoes spray.
- Include them in your Meta Keywords or Tags (up to 10, start with top 2; lowercase – no punctuation)
Keywords: poodle tap shoes, poodle dance shoes, poodle tap shoe spray, poodle dance shoe spray, poodle tap shoes clean
- Alt Image Tag (for any photos — try to include original photos in your blog posts)
With just a few simple steps, you can keep you poodle tap shoes super-clean.
5. Don’t overdo it with keywords!
Make sure your post is written for PEOPLE FIRST, weaving the keywords into your content in an elegant, ethical and natural manner as part of the content. Instead of using your blog as a sales pitch, imagine it being a friendly conversation with the pet parent.
For example, if a friend asked you about keeping her poodle tap shoes clean, you’d answer back in a natural way – such as, “Here’s what I suggest doing to keep your poodle tap shoes clean all the time. First, you’ll want to…” Therefore, make sure you have more “you” sentences then “I” sentences. Make it all about the benefits and results your prospective clients are looking for.
That’s it! A simple blog formula for your pet business or veterinary practice blog.
Questions? Please ask. I’d be happy to help. Until then, here’s to a prosperous pet website!
P.S. I should also mention that if you rely on local business, include your town, city or region at least once in every blog post and its SEO code.