A few blog posts ago, I talked about the incredible power and value of using a blog to market your pet business website. It really is true that blogs can move your web pages up in search results while also positioning you as a helpful guide in your business category.
That’s why I call it a “Dog Eat Blog” world. The pet businesses and veterinary practices that blog get more attention online (if they follow a few simple guidelines). And those who don’t… well… sell themselves short.
But don’t take my word for it.
Here are three strong reasons to look at blogging as a fantastic strategy for your pet business.
- 65% of B2B (business to business) marketers are using blogs for effective content marketing. Blogging is the third most popular content marketing strategy, according to a recent Content Marketing Institute study involving 5,000 marketers. If 65% of these marketers find blogging to be a valuable marketing tool — that’s nothing to sneeze at! (The first two most popular content marketing approaches are 1) articles and 2) social media excluding blogs. More on these strategies in upcoming posts.)
- Blog posts are proven to help websites rank well in search engines, which leads to more traffic and potential sales. The website Social Media Examiner advocates that, “One of the best ways to gain that top spot is by blogging. Incorporating a blog into a website can have a huge impact on the overall website’s search engine rankings.” The Internet is filled with examples of blog posts that help boost search traffic. I’m living proof as well! And so are my clients.
- Blogging is a great way to compete locally if your pet business or veterinary practice relies on community traffic. When I was creating a webinar recently to help veterinary practices improve their local search results, I found it very hard to locate great blogs that would appeal to local prospects. The few that I did find were dominating the Google results for searches! For example, when I typed in “animal hospital [town],” the hospitals with frequent, local-themed blog posts came up first, second, sometimes third and even more in the results — all for the same hospital. You can do the same thing.
Thoughts on this? Questions? Do you know any successful pet business bloggers?
Next time, I’ll provide some blog topic ideas for marketing your pet business. In the meantime,
Here’s to a prosperous pet website!