Recently a colleague made me aware of a really fun little online tool called Wordle. The Wordle website describes itself as “generating ‘word clouds’ from text that you provide. The clouds give greater prominence to words that appear more frequently in the source text.”
Now, what makes Wordle an excellent tool for your pet website content (especially blogs) — is you can see if your content is using words that focus on what your customers need, or if the words are all about you.
Too many websites talk about how great they are or how fantastic their products are. Ideally, your pet website content should always be about the solutions your prospects or customers are seeking.
And don’t forget to include those keywords that match what people are using in Google and other search engines to find you.
Here’s how Wordle can help you determine how you’re doing along those lines.
Simply visit Wordle.com and enter your blog’s URL (web address). That’s it! At no cost to you, Wordle creates a word cloud like the one you see here. It’s really a fun tool. You could easily waste an entire hour or more reworking the colors, sizes, shapes and more with your cloud. Believe me, I know. 🙂
But that’s not the point of Wordle when it comes to improving your pet website’s results.
Wordle can open your eyes on how you speak to your prospects and customers… whether you’re marketing pet products or veterinary services.
Let’s take my Wordle cloud as an example. The words I seem to use the most are:
- and, for some reason… puppy (maybe because I use puppy photos sometimes)
Since my mission is to help pet businesses grow their web success with content marketing help… I’m in pretty good shape here. This information also tells me I can make a few tweaks to be even MORE focused on my reader’s needs. It’s a great learning moment for me.
Try the same with your content. What words dominate your Wordle cloud?
Are they mostly about your company name and product names?
Or are they mostly about the needs you solve… and they also include your top keywords?
If you need help figuring this out, I’d be more than happy to offer assistance via a complementary phone conversation using your Wordle results. Just email me to arrange a call: firstname.lastname@example.org.
Until next time, here’s to a propserous website!