I’m guessing your pet business or veterinary company gets the same questions again and again, day after day. Customers and prospects want to know how your product works, how it solves their problems, what colors it comes in, and much more.
And while you’re happy to answer those questions, you may not have thought about this: all those questions can be the foundation of terrific content for your pet or veterinary website.
“How to” questions are some of the most popular queries in Google and other search engines. I just did a quick search and found these popular ‘How to” inquiries in the pet world: how to crate train a dog, how to train a kitten to use the litter box, how to brush a dog’s teeth, and many others.
You can bet people are searching right now in Google, Bing and even YouTube to find a how-to solution your business can provide. Therefore, why not make the most of this opportunity?
Here’s how to turn your common questions into magnetic pet website content that attracts more customers.
First, create a superhero FAQ page.
The FAQ page is often overlooked as a powerful, search-friendly goldmine where you can be the hero who answers common questions in a helpful way.
For example, Dr. Buzby’s ToeGrips has a robust FAQ page that answers all kinds of questions to help stop dogs from slipping and sliding on hardwood floors. It goes into great detail about how the ToeGrips work and much more.
And best of all, the answers point to ToeGrips as a great solution that can make a huge difference to dogs that struggle with smooth floor surfaces.
Brilliant, right? You can do the same with your products or services.
Next, answer and expand on each common question in a series of blog posts.
Pet and veterinary professionals ask me all the time: what should I blog about? If you think about the questions your customers ask you and your staff, you’ll realize that each common question can be answered as a helpful blog post.
If you offer something that answers a “How to” or “How do I…” question, all the better.
I’m sure you can think of some tips or advice related to your products or services. And not only will you help pet parents or other pet businesses finally find what they need; search engines will be happy to display your good content to everyone searching for solutions like yours.
In addition, provide answers on your site in how-to articles, videos and other helpful content.
Your answers to common questions can be used to launch Step-by-Step articles, demonstration videos, customer stories, press releases, special guides and all kinds of content for your site.
Over time as you post more and more helpful content, you’ll attract more and more traffic. If your tips, videos and other content are “evergreen,” meaning they solve a problem people have at any time during the year (not just seasonal)… you’ve got an excellent, magnetic way to drive new traffic to your site every month and perhaps for many years.
One final note: make sure all this fresh content includes the top keywords people are typing into search engines to find your solutions. For instance, if you sell tap shoes for poodles and that’s what people are looking for in Google, make sure the phrase “tap shoes for poodles” is in your content.
What questions do your customers ask? What solutions are they looking for? Post a comment and let us know.
Until next time,
Here’s to a prosperous pet website!