Two simple keyword tips for pet web content success

Here’s how Google Instant offers phrase variations to people typing “dog hot spot” into the query field

If you’re taking the time to write helpful web content and a blog in the hopes of attracting more customers to your pet business website, it pays to know exactly which phrases pet owners are using in Google and other search engines.

For instance, if you happen to sell a natural treatment for dog hot spots, you’ll be using the phrases “dog hot spot” and “dog hot spots” in your core content and blog posts, right? That’s a great strategy that helps Google, Bing and other search engines find your pages and list them in the search results when people type “dog hot spot” into their searches.

But in addition to the obvious keywords (phrases) you should use in your blog posts… there are other keyword opportunities you may not have considered. These are keyword alternatives you can easily discover through two search enhancements provided by Google.

Let’s take a look at how these search enhancements can help you choose the best phrases for your pet website content.

We recognize that Google isn’t the only search engine to provide search enhancements, but today we’re focusing on two helpful clues that Google offers you regarding which phrases to use in your web pages and blog posts.

The first one is Google Instant.

This is the enhancement that offers suggestions as you type a query into the Google search field, so you can quickly find the best option and get the most relevant results. As Google explains on their website, “Now results appear instantly as you type, helping you see where you’re headed, every step of the way.”

This image shows you what Google Instant offers when someone types in “dog hot spot.” You’ll see a few different phrase variations, including:

• dog hot spot
• dog hotspot home remedy
• dog hot spot remedy
• dog hot spot prevention

This is cool because Google data delivers the most common phrases people use when searching for dog hot spot information and help. It confirms that there’s a DEMAND for websites/products like yours!

The second is “Searches related to…”

At the bottom of your Google search results pages, you’ll see a “Searches related to…” section that lists a number of options related to the main query.

At the bottom of each Google results page, you’ll find a “Searches Related To” section with keyword options for your pet website content and blog posts.

In the “dog hot spot” example shown here, you can see 8 different variations that might be excellent topics for your website content and blog posts. These include:

• dog hot spot pictures: You could include these in a blog post about before/after treatment
• dog hot spot contagious: You could feature a blog post discussing this topic
• dog skin problems: Just imagine the many blog posts you could write on this topic. For instance, spring is a time when dog skin problems ramp up due to pollen allergies.

These are just a few ways you can make the most of various keyword combinations in your web pages and blog posts. What’s really nice is… you don’t have to guess what your customers want help with — the Google Instant and “Searches Related To…” phrases are are telling you exactly what people are looking for!

The next time you’re sitting at your computer, wondering what to say in your pet website content and blog posts, try a few Google searches and see what you find. Then be a great solution for those phrases, so Google can deliver your pages to people you want to reach.

Have you had success in using keywords from these two Google enhancements? Please let us know. And of course, if you have questions about how to use this information, contact us anytime.

Until next time,

Here’s to a prosperous pet website!

Pam Foster

PetCopywriter.com