The Value of a Creative Brief for Pet and Veterinary Web Marketing
I was recently interviewed by Ed Gandia of B2BLauncher.com… and we talked about the many reasons copywriters should use a Creative Brief with their clients. But the reasons also benefit you if you’re marketing pet or veterinary products and services online.
For instance, before you write a web page or embark on an email campaign, you’ll want to ask yourself the following questions first, so it works!
- Who’s the target audience?
- What do they need?
- How can your product(s) help them in the best way? (What makes our solution(s) the best?)
- What are the main benefits of your product or service?
- What do you want your prospects to DO after reading your web page or email? (Click on a demo video link, sign up for a newsletter, get a specific discount code, make an appointment, etc.)
The answers to these questions will help you make sure your content or promotion works as intended.
There’s a wonderful questionnaire that helps you cover all the important questions so the direction of your web page or email is clear to you, your copywriter, graphic designer, etc. It’s called a Creative Brief and I use it with EVERY project. It outlines the questions above, and much more.
This Brief ensures that you or your writer creates content that delivers exactly what prospects are seeking, so you delight them, drive sales and look like a big hero to them (and your company)!
Until next time,
Here’s to a prosperous pet website.