Take this quick “let’s get honest” quiz to see where you stand when it comes to bringing in leads and sales for your veterinary B2B company.
| 1. To track your company’s visibility in online searches, you: | ||
| a. Don’t have the time or guidance to know | b. Check Google Analytics sometimes to see traffic sources | c. Know how we show up because we follow the 5 Factors of Online Visibility Success (even in AI) |
| 2. When prospects discover your brand, they become a lead through: | ||
| a. Our sales team reaching out cold or handing out trade show booth info
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b. Some blog posts and occasional LinkedIn updates | c. Genuinely valuable content (original research, helpful guides, expert interviews) where people think, “Wow, great solution!” |
| 3. Your lead-magnet strategy is best described as: | ||
| a. We ask people to “contact us for more information” on our website | b. We have a newsletter signup on our website and a PDF report we created a while ago | c. We offer fresh, irresistible resources (exclusive reports, tools, or premium content) our ideal customers genuinely want |
| 4. When qualified leads come in, your sales team: | ||
| a. Puts the names and emails in a spreadsheet and may follow up
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b. Uses boilerplate emails and product sheets as they see fit (or they create their own) | c. Uses customizable, tested sales-enablement scripts and other tools |
| 5. To grow customer lifetime value, your retention strategy is: | ||
| a. If they bought once, they know where to find us again if needed
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b. Occasional “checking in!” emails and holiday cards | c. Systematic touchpoints, exclusive content, and regular value-adds that keep customers wagging and buying more |
YOUR RESULTS
Mostly A answers
Winging It and Hoping
Woof. You’re missing leads every day because you haven’t built the online marketing systems that bring a steady stream of modern B2B buyers to your sales team. The good news? You have nowhere to go but up. Even small improvements make a massive difference.
Mostly B answers
Trying But Treading Water
Warble. You’re making some effort, but it’s inconsistent and disconnected. Your marketing isn’t working as a cohesive system that guides customers from “Who are you?” to “Take my money!” and “I’m never leaving.”
You’re closer than you think.
Mostly C answers
Winning at Fetching Sales!
Wag! Look at you with your strategic, customer-centric marketing! You understand that B2B lead generation is about creating a seamless content journey that builds trust and sales. Perhaps you’d like a Veterinary B2B Authority Engine to keep leads coming your way.
Ready to start growing your leads and closing more sales?
If this quiz made you cringe even a little, let’s fix your marketing together! Book a free Content Marketing Strategy Session.