A beagle and French bulldog in business suits at a desk

How much should you pay for a good copywriter for your pet or veterinary business?

Okay, I know you were looking for a specific number here… Let me apologize in advance for giving you a very honest, but perhaps slightly frustrating, answer, which is: It depends. Because the truth is, there is no one-size-fits-all answer. The good news, though, is that I have a list for you below — one…

Cat sitting in the middle of a mess of crumpled papers

Tidy up your pet or veterinary website, to make it more effective

Maybe you’ve caught on to the new tidying craze brought on by Marie Kondo, a Japanese consultant on decluttering and organization… and her hit show on Netflix. I bought her book a few years ago, and I loved it! And while I never fully worked my way through the entire method… I found that even…

3 dogs dressed as ghosts for Halloween, with a jack-o-lantern and falling leaves

Don’t Scare Your Audience Away From Your Pet Business Website

Today I’m going to take quick a detour from the Stellar Pet Industry Marketing Case Studies series, and instead tell you a story about presenting the WRONG type of content to your audience… When I was five years old, I went to one of my first slumber parties. It was at the house of our…

Delray Beach

Top 5 Takeaways from AWAI’s Bootcamp for Your Veterinary Business

This is my second time attending the annual conference from American Writers and Artists, Inc. Each year, in addition to meeting wonderful people and enjoying beautiful Delray Beach, I’m amazed at how much information is packed into just a few short days. This year, I was honored to speak on a niche panel, where I…