Important new report about marketing pet products and services online

Let’s face it: on any given day, anyone can see how your online pet company is performing in search rankings. Web traffic and online sales are easily measured, and your site’s success ultimately rests on you. So – it’s time to ask yourself these questions about your business: 1. Does your pet website consistently beat…

Beware of a web content pet peeve that may turn your visitors away in droves

Have you read the fantastic book, The New Rules of Marketing & PR by David Meerman Scott? It’s definitely worth reading if you have an interest in improving your website content and online marketing results. One of my favorite sections of the book features David’s disdain for websites that use meaningless, cliche, corporate-y phrases that…

Best practices for powerful testimonials when marketing your pet business

Know the best practices for testimonials that make your web content sing! There’s no doubt about it. Testimonials can play a powerful web-content supporting role in establishing credibility for your business, helping prospects envision themselves enjoying the outcome of your products and/or services… AND optimizing your site for search engines if keywords are included. The…

Pet internet marketing strategy: place important web content above the fold

Gotta love Jakob Nielsen, the king of website usability and owner of the world-famous Nielsen Norman Group. He recently posted a highly informative and useful article about web content, scrolling pages, visitor attention, and the importance of having critical content “above the fold” (the first screen people see when landing on a web page). Before…

For the best results with your pet-industry website, put your keywords where your content is

Remember the phrase, “Put your money where your mouth is?” This adage is 100% applicable to pet internet marketing and having web content that works to 1) drive traffic to your site and 2) connect with buying customers. Here’s why. Keywords equal money in today’s cluttered online marketplace. And your web content represents the messages…