Web-SEO Content & Consulting For Pet Industry Marketers
New findings from 200+ web page tests I recently attended a fantastic Webinar about web pages that work, and I’m excited to share the information with you. Whether your web page is focused on getting shoppers to buy from you, getting potential business clients to contact you, or some other mission, 3 main rules always…
Hi there – I’m on a mission to find pet companies who could use free tips on making their websites work better in terms of traffic and sales. Is this you? If so, read on… I’m giving away a free web-marketing book to pet-industry companies each month for the next three months, starting in August.…
Did you hear that thunderous rumbling on July 23rd? It wasn’t another rainstorm. It was the sound of the buzz created by Apple’s unveiling of Flipboard for the iPad. Here’s a Website Magazine article about it, with the Apple video announcing it. In the web content world, nothing stays the same for long. Or does…
Just about every week, I come across someone who asks what I do for a living. When I tell them I help pet businesses (marketing to pet owners or veterinarians, etc.) improve their website content and results, suddenly they get very animated. They say things like, “I wish I could find a pet product or…
if the content works. Advertising legend Stan Rapp was recently featured in a YouTube video that captured his speech about the death of advertising. Take a moment to watch it. Stan makes a terrific point. He says that smart, thriving companies are shifting from advertising to “i-Vertising” — which means that all marketing efforts…
If you’ve always wondered why some pet-industry websites show up higher in Google results than others… or even yours… today I’m going to reveal what Google considers to be a quality website. You see, when a person uses Google to find websites that meet his or her needs, its algorithm for finding the best, most…
If you’re working hard to market your pet products or services online, grow traffic to your website and make the most of every visit, you need to see this video by marketing legend Stan Rapp. My favorite quote in it is, “Those opt-ins are the Holy Grail.” What does this mean exactly? If your website…
Hi there, I’m conducting an informal survey and would love your input. Please tell me which pet-related website you love… and why. You can name one site or several — your choice. Please provide the web address/URL too. What makes it a great site? Is it the… User-friendliness? Quality of info provided? Products or services…
Get this. I just received an inviting email that promoted a new free video report called something like, 10 Mistakes You Could Be Making With Your Website, and How To Fix Them. I was intrigued, so I clicked on the link. It didn’t work. I landed on some placeholder web page that had a standard…
Greetings – Today’s topic is about SEO copywriting — that magical blend of three things that make your website work (if it has these ingredients): The strategic and ethical use of relevant and competitive keywords (keyphrases) your prospects are using in search engines to find your pet products… Messages that are customer-focused; showing them how…