Stellar Pet Industry Marketing Case Studies, Part 1: Show, Don’t Tell

Someone sitting at a desk with a laptop, coffee, and open book, typing a case study.

In fiction writing, which is one of my favorite hobbies, there are a few basic tenets that authors are expected to follow – a few rules that hold true regardless of the genre in which you are writing. One of those rules is “show, don’t tell.”   This rule is also beneficial for the writing … Read more