Today I’m going to take quick a detour from the Stellar Pet Industry Marketing Case Studies series, and instead tell you a story about presenting the WRONG type of content to your audience… When I was five years old, I went to one of my first slumber parties. It was at the house of our…
This is my second time attending the annual conference from American Writers and Artists, Inc. Each year, in addition to meeting wonderful people and enjoying beautiful Delray Beach, I’m amazed at how much information is packed into just a few short days. This year, I was honored to speak on a niche panel, where I…
In fiction writing, which is one of my favorite hobbies, there are a few basic tenets that authors are expected to follow – a few rules that hold true regardless of the genre in which you are writing. One of those rules is “show, don’t tell.” This rule is also beneficial for the writing…
AWAI (American Writers & Artists, Inc.), the world’s top publisher of copywriter training programs, has released an ebook of successful copywriting samples from the past 5 years, and Pam Foster’s veterinary copywriting work for the NAVC (North American Veterinary Community) is included — woo hoo! The ebook, “30 Top-Performing Copywriting Samples to Study and Steal,” includes sales…
The Value of a Creative Brief for Pet and Veterinary Web Marketing I was recently interviewed by Ed Gandia of B2BLauncher.com… and we talked about the many reasons copywriters should use a Creative Brief with their clients. But the reasons also benefit you if you’re marketing pet or veterinary products and services online. For instance,…
Last week at the Global Pet Expo 2015, the American Pet Products Association (APPA) released its 2015 numbers on pet spending. The APPA’s annual comprehensive report covers pet spending in the segments of food, supplies/over-the-counter (OTC) medications, veterinary care, live animal purchases and other services.
Overall, pet spending reached $58 billion in 2014. But get ready. In 2015, pet owners are going to bust through all previous spending records by shelling out a projected $60 billion. Wow!
Let’s look at the highlights of that report, and what they mean if you’re responsible for marketing pet products or veterinary services.
By David Tomen for PetCopywriter.com
Lori does the writing and email newsletters for her veterinary clinic’s website. She has a steady stream of ideas for pet-business articles her business uses when marketing to pet owners. Here, we’ll look at the formula Lori uses to write her blog posts, web pages and email newsletters.
My hope is by the time you finish reading this article, you’ll be able to make Lori’s success your reality too.
Topics for your pet-business marketing articles
By Jen Phillips April for PetCopywriter.com
Social media offers a perfect opportunity for pet marketers. With a well thought out campaign, you can reach thousands of potential customers and develop loyal brand advocates.
After all, social media is where your customers are. There’s nothing pet lovers enjoy more than conversing with other pet lovers and sharing pictures of their fur kids on social media.
Don’t believe me? The American Kennel Club has 111 thousand followers on Twitter. The hashtag #dogsofinstagram has over 2 dozen posts in three days. The industry conference Blogpaws spent weeks gearing up for the big event with Twitter parties and dozens of posts across Facebook, Instagram, etc.
Chances are, you are at least using Facebook to engage with your customers.
Yet, the dilemma a lot of pet marketers face is they don’t know how to harness the power of social media. With that in mind, here’s how your pet business or veterinary practice can develop a sales funnel via social media and track your results.
Social Media for Pet Marketing
By Chris Butler for PetCopywriter.com
If a picture is worth a thousand words, do you have any idea how much a one-minute video is worth?
Whether you’re marketing pet products or promoting a veterinary practice, videos are priceless especially if you include an animal.
According to Dr. James McQuivey of Forrester Research, a video is worth 1.8 million words, which is about three times the length of Tolstoy’s War and Peace. That equates to about 3,600 typical web pages!
I don’t know about you, but writing that many pages for one website, even if it’s about my precious four-legged friends, would be a bit much. Besides, what are the chances of anyone reading the whole thing?
Just look at the abundance of pet videos that circulate the Internet on a daily basis. People love watching videos with cute animals in them. And if you use the videos to demonstrate something useful about a pet, or pet product, you’ve really set yourself apart.
If you’re wondering why your pet or veterinary website isn’t bringing in the volume of sales or leads you expect… it may be due to your site’s “First Impression.” Let me explain. I’m always following web industry experts who measure different aspects of what works with search engines and site visitors… and recently I came…