SEO for Veterinary Practices: Where and How to Use Keywords

Two kittens looking at a laptop, with one of them pointing toward the screen

In recent posts, you’ve learned all about where to find keywords for your veterinary practice website…   So, this month let’s talk about how and where to use those keywords to boost your SEO!   As a reminder, SEO (search engine optimization) is important, because it helps your practice appear higher in the online search … Read more

SEO for Veterinary Practices: Sniff out more great keywords for your website

Picture of a hound dog's face with its nose just above the bottom of the screen, on a white background

Last month, I told you about one of my favorite tools to find keywords for your veterinary practice website: Google’s Autocomplete function. It’s completely free, easy to use (it takes about 5 seconds), and it can provide very valuable information for improving your practice’s searchability online.   If you’re just starting, you might enjoy reading … Read more

More easy SEO tips for veterinary practices: A super quick and easy way to find keywords

French bulldog sleeping on the lawn

Last month, we talked about some easy SEO tips you can use right away, to help improve your practice’s searchability online. If you haven’t read it yet, I’d recommend starting there. Then, continue reading here for a super easy tip on how to find some great keywords and key phrases for your veterinary website. This … Read more

Easy SEO Tips for Veterinary Practice Websites

A rabbit sitting on a laptop computer and looking at the screen.

How much did you learn about marketing in veterinary school? What about creating a website — one that’s optimized for SEO? If you’re like me, this probably wasn’t a hot topic in school. There may have been a standard business class, but after that, much of what we learned about business and marketing was left … Read more

Make Your Pet or Veterinary Business Stand Out in 2019 (My Top 5 Takeaways from the 2019 AWAI Bootcamp)

Dr. Tammy Powell hosting a table at AWAI's Job Fair and Bootcamp

It’s that time of year again! Well actually, this year it came earlier than usual — AWAI held their annual Bootcamp and Job Fair in May rather than October. If you’re not familiar, AWAI stands for American Writers and Artists, Inc. They’re the industry’s standard for training direct-response copywriters, and they’re the ones from whom … Read more

How much should you pay for a good copywriter for your pet or veterinary business?

A beagle and French bulldog in business suits at a desk

Okay, I know you were looking for a specific number here… Let me apologize in advance for giving you a very honest, but perhaps slightly frustrating, answer, which is: It depends. Because the truth is, there is no one-size-fits-all answer. The good news, though, is that I have a list for you below — one … Read more

Tidy up your pet or veterinary website, to make it more effective

Cat sitting in the middle of a mess of crumpled papers

Maybe you’ve caught on to the new tidying craze brought on by Marie Kondo, a Japanese consultant on decluttering and organization… and her hit show on Netflix. I bought her book a few years ago, and I loved it! And while I never fully worked my way through the entire method… I found that even … Read more