Month: May 2010

Another testimonial tip for pet internet marketing: follow FTC Guides

January 29, 2024May 27, 2010 by Pam Foster

One of my web clients asked me the other day, “Do I need to remove the wonderful testimonials from my website so I’m compliant with the new FTC Guides?” Well, that’s a good question. Last fall’s release of the updated FTC’s Guides Concerning the Use of Endorsements and Testimonials in Advertising were designed to crack … Read more

Best practices for powerful testimonials when marketing your pet business

January 29, 2024May 9, 2010 by Pam Foster

Know the best practices for testimonials that make your web content sing! There’s no doubt about it. Testimonials can play a powerful web-content supporting role in establishing credibility for your business, helping prospects envision themselves enjoying the outcome of your products and/or services… AND optimizing your site for search engines if keywords are included. The … Read more