Maybe you’ve caught on to the new tidying craze brought on by Marie Kondo, a Japanese consultant on decluttering and organization… and her hit show on Netflix. I bought her book a few years ago, and I loved it! And while I never fully worked my way through the entire method… I found that even…
Smarter SEO Can Increase Traffic for Your Pet or Veterinary Website Just as the latest generation of pet products includes “smart technology” that understands what’s happening with the health of a pet — You can take a smart approach to your pet or veterinary website SEO (search engine optimization) by understanding what’s happening with your…
Recently, fellow copywriter Paul Parry compiled dozens of tips on lead generation, and reached out to include Pam Foster of PetCopywriter.com in his collection of voices on this subject. His blog post, titled “36 World-Class Copywriters & Marketers Reveal Their 3 Top Tips for Lead Generation” is a terrific source of tips and ideas to…
Mini Ways to Get Big Wins on Your Pet or Vet Website
I recently wrote a guest blog post for SEOCopywriting.com, and it’s all about the many benefits of creating a “mini USP” for each product or service you offer.
My post explains that in marketing, the USP (Unique Selling Proposition) is a well-known acronym for explaining why your products, services and business uniquely offer the best solutions for your customers. I like to call it a “Unique Solution Proposition.” And, you not only need a USP for your company, but also for each solution you offer.
Your USPs are important because you need to find a way to stand out from the clutter. You’ll want to articulate them on your website, blog and other materials.
Let’s look at some easy and specific ways to use this mini USP approach for big wins on your pet or veterinary website.
Marketing to pet owners with “how-to” articles made easy
By David Tomen for PetCopywriter.com
Sheri is a master at marketing to pet owners. She loves animals. Caring for pets since she was a young girl fostered a passion that led to a career as a veterinarian.
Sheri soon found that sharing her know-how was a great way to build her business. Pet owners trusted her and shared their experience with friends. And her veterinary clinic’s revenues grew exponentially every year since she opened her doors.
Sheri taught Lori, her receptionist and resident webmaster, the easiest way to come up with “how-to” articles. During the week, her staff would make note of customer questions and problems. Lori then selected the best of the lot and wrote a “how-to” article for each week’s blog post.
Lori came up with some of her own methods for generating ideas for blog posts, too. You can easily do this for your practice as well.
If you use the pet web content ideas here, you’ll easily be able to write magnetic “how-to” articles that bring in more traffic to your website and business.
For the most effective pet website SEO, focus on this tactic
This just in… quality content matters when it comes to attracting visitors to your pet or veterinary website! Actually, it always mattered, but a recent blog post from Marketing Profs brought it to our attention with statistics from a new marketing survey.
The blog post stated, “Marketing and sales professionals say creating quality content is THE MOST EFFECTIVE search engine optimization (SEO) tactic, according to the results of a recent survey conducted by Ascend2. More than half (57%) of the global professionals polled say quality content creation is one of the most effective SEO strategies employed by their company.”*
What else matters when it comes to bringing in business through Google and other search engines? The Marketing Profs article noted these survey findings from Ascend2: “Other SEO efforts seen as effective include:
Negative link alert for pet websites
The other day, David Beart from PetYak.com alerted me to a growing problem where bad links are seriously hurting pet websites with poor rankings and traffic in Google, Bing and other search engines. He said, “I found out the hard way that my website had 54,000 bogus links pointing to it, and I got penalized. Several hacked sites from Russia and Poland, and from.info and .net sites using cloaking, are hitting all types of verticals (including the pet industry).”
But before I explain bad links, let’s back up a bit.
Google is always trying to give searchers the best possible results. Throughout each year, Google updates their search algorithms (formulas) to clamp down on entities trying to hack the system.
Google’s latest update, Penguin 2.0, is clamping down on bogus inbound links/negative SEO. QUALITY inbound links from legitimate websites/companies… especially links to internal pages of your website, using anchor text such as “See their complete selection of dog treats” (not a real ink) — are fine. However, hackers are flooding unsuspecting pet websites (and other industry websites) with bogus text links from “fake” referral pages, and Google sees those links as “unnatural.”
When this happens, Google can slap your site with a penalty, which can kill its traffic. This is something you need to know about and address with your pet website now. Here’s how.
How to make sure your pet web design professional has your back
There’s nothing more tragic than updating your pet website or launching a new site and it’s not designed for SEO (search engine optimization) OR for the best visitor experience.
I’ve heard horror stories about pet businesses working with a web designer who creates “very nice looking sites,” but who didn’t know a thing about SEO. In fact, in a couple of cases over the past few years, web designers have ignored the SEO tags I had written for a client, and therefore completely missed the boat in helping the site generate great Google results. Recently a graphic designer wiped out all the previous SEO content during a site update, and the client lost rankings, traffic and sales as a result — costing her serious revenue. Yikes!
A key component of your website’s success is a pet web design professional who knows how to follow SEO best practices. Here are three ways to make sure your designer has your back.
3 keys to success with pet landing pages versus websites Last week, I asked the folks on my PetCopywriter Facebook page if they had any specific questions about pet website success, or promoting a pet business online — something I could talk about in my next blog post. Katherine chimed in on Facebook and said:…
Top 3 times to write a blog post for your pet business website Today I have a long wait at the airport due to circumstances beyond my control. So I thought, what should I do with all this waiting time? I’m talking about filling 4 hours here, while I eagerly wait to arrive at the…