Good copy can engage a reader’s attention, encourage them to think differently, and inspire them to take action. However, effective writing can be difficult. It’s a skill that comes with training and practice. And while it can take years to master, it’s always helpful to have a few pointers that you can use immediately to…
Having formerly practiced in Florida, I’ve been to NAVC several times. However, this is the first time I’ve attended when it’s been held at the Orange County Convention Center rather than the Gaylord Palms – and also under the new name VMX. I like the new location – I appreciate having so many hotels and…
Smarter SEO Can Increase Traffic for Your Pet or Veterinary Website Just as the latest generation of pet products includes “smart technology” that understands what’s happening with the health of a pet — You can take a smart approach to your pet or veterinary website SEO (search engine optimization) by understanding what’s happening with your…
The Value of a Creative Brief for Pet and Veterinary Web Marketing I was recently interviewed by Ed Gandia of B2BLauncher.com… and we talked about the many reasons copywriters should use a Creative Brief with their clients. But the reasons also benefit you if you’re marketing pet or veterinary products and services online. For instance,…
5 Ways to Make the Most of Your Pet Business Facebook Page
By Jen Phillips April for PetCopywriter.com
There’s a saying that people don’t wake up in the morning and go to your website, but they do wake up in the morning and go to Facebook. In fact, if you’re a pet business marketing to pet owners, Facebook plays a key role in your marketing efforts.
Facebook by the numbers:
- Over a billion users (yes, that’s a B)
- According to the Pew Research Center, 64% of adult users log into Facebook daily
- Business Insider.com says 73% of the users have a household income of $75,000 +
What does this mean to you as a pet business? It means your potential customers are using Facebook.
However, if you’re like a lot of pet businesses, you’re not sure how to best use it to grow your business. After all, it’s not as simple as getting a storefront on the busiest street corner in town to maximize your foot traffic (and sales).
How do you get noticed and increase your customer base on the popular social media network? It starts with a plan.
Negative link alert for pet websites
The other day, David Beart from PetYak.com alerted me to a growing problem where bad links are seriously hurting pet websites with poor rankings and traffic in Google, Bing and other search engines. He said, “I found out the hard way that my website had 54,000 bogus links pointing to it, and I got penalized. Several hacked sites from Russia and Poland, and from.info and .net sites using cloaking, are hitting all types of verticals (including the pet industry).”
But before I explain bad links, let’s back up a bit.
Google is always trying to give searchers the best possible results. Throughout each year, Google updates their search algorithms (formulas) to clamp down on entities trying to hack the system.
Google’s latest update, Penguin 2.0, is clamping down on bogus inbound links/negative SEO. QUALITY inbound links from legitimate websites/companies… especially links to internal pages of your website, using anchor text such as “See their complete selection of dog treats” (not a real ink) — are fine. However, hackers are flooding unsuspecting pet websites (and other industry websites) with bogus text links from “fake” referral pages, and Google sees those links as “unnatural.”
When this happens, Google can slap your site with a penalty, which can kill its traffic. This is something you need to know about and address with your pet website now. Here’s how.
By now you may know that a pet business blog can be a very powerful way to add fresh content to your website and bring more customers to you via the search engines.
But “Blogger’s Block” (What do I write about this week?) is very common. Therefore I’m happy to provide you with some blog topic ideas to use for marketing your pet business or veterinary practice.
As you consider using these topics, have fun working them into a relevant angle for the pet services or products you provide. I have a few suggestions to help you tie these ideas to your unique offering.
A few blog posts ago, I talked about the incredible power and value of using a blog to market your pet business website. It really is true that blogs can move your web pages up in search results while also positioning you as a helpful guide in your business category.
That’s why I call it a “Dog Eat Blog” world. The pet businesses and veterinary practices that blog get more attention online (if they follow a few simple guidelines). And those who don’t… well… sell themselves short.
But don’t take my word for it.
Here are three strong reasons to look at blogging as a fantastic strategy for your pet business.
If you’re using a blog to market your pet business or veterinary practice, you’ll be happy to know there’s an easy formula for great results, which means better search engine rankings, more traffic and more sales.
Using the following formula last fall, I started blogging tips for a pet-business services company, and just after 6 blog posts — voila! The blog appeared on page one, second spot in Google results. Not bad for only 6 posts.
Would you like to generate results like this for your pet business or veterinary practice marketing?
Try these “best practices” guidelines and see what happens.
Golden Retrievers are big, lovable creatures. They greet you with utter joy and share their warmth, plus they’re eager to please. They’ll fiercely loyal, no matter what. And they’ll fetch just about anything for you. What’s not to love, right?
But what do Golden Retrievers have to do with successful blogging for your pet business? Everything.
The unwritten credo of Golden Retrievers is this: I love everybody and I live to please.
The best business blogs have a similar credo: I care about my customers, and I’m focused on pleasing them by solving their needs.
If your pet business or veterinary practice blog follows that credo, you’ll improve your search engine results, attract more prospects and build a loyal following. Ultimately, this will help you grow your business.
Here’s how to think of this in a Golden Retriever way: Your blog posts will work very well if you…