Pet and Veterinary Marketing in AI and Google Nuttiness

Pet or Veterinary marketing ideas

Let’s face it. There’s a crazy AI-generated content frenzy going on right now, and Google’s latest algorithms are pretty hard for marketers to keep up with. An SEO colleague said to me the other day: “Google is a mess right now, and writers/site owners are stuck in the crossfire.” OY! Hard to keep up or know what … Read more

A Surprising Fact About Your Pet Business Website

Pet owners look at product websites for information

Here’s recent research that may shock you. Out of all the different marketing channels available to you today, including YouTube, TikTok, Facebook, Instagram, Pinterest, search ads, email, and more… Half of your potential customers will likely learn about your new products from your COMPANY WEBSITE.  You may be thinking, no way! Websites aren’t that important … Read more

NEWS: Pam Foster Relaunches PetCopywriter.com with Expanded Content Services

Pam Foster relaunches PetCopywriter.com

Expanded Services Include Strategic Content ad SEO Copywriting for Pet and Veterinary Businesses Portland, ME, March 4, 2024: Experienced pet industry writer Pam Foster, with 25+ years of client success, has relaunched PetCopywriter.com. Her expanded services include strategic B2C and B2B content marketing consulting and SEO Copywriting for companies in the pet/veterinary industry … whether … Read more

SEO for Veterinary Practices: Sniff out more great keywords for your website

Picture of a hound dog's face with its nose just above the bottom of the screen, on a white background

Last month, I told you about one of my favorite tools to find keywords for your veterinary practice website: Google’s Autocomplete function. It’s completely free, easy to use (it takes about 5 seconds), and it can provide very valuable information for improving your practice’s searchability online.   If you’re just starting, you might enjoy reading … Read more

Easy SEO Tips for Veterinary Practice Websites

A rabbit sitting on a laptop computer and looking at the screen.

How much did you learn about marketing in veterinary school? What about creating a website — one that’s optimized for SEO? If you’re like me, this probably wasn’t a hot topic in school. There may have been a standard business class, but after that, much of what we learned about business and marketing was left … Read more

Make Your Pet or Veterinary Business Stand Out in 2019 (My Top 5 Takeaways from the 2019 AWAI Bootcamp)

Dr. Tammy Powell hosting a table at AWAI's Job Fair and Bootcamp

It’s that time of year again! Well actually, this year it came earlier than usual — AWAI held their annual Bootcamp and Job Fair in May rather than October. If you’re not familiar, AWAI stands for American Writers and Artists, Inc. They’re the industry’s standard for training direct-response copywriters, and they’re the ones from whom … Read more