To wrap up the ‘easy SEO for veterinary practices’ series, today I’m going to give you a really easy, valuable way to integrate keywords onto your veterinary practice website. Why is this important? As a reminder, SEO (search engine optimization) makes it easier for potential clients to find you when they search online.…
Last month, I told you about one of my favorite tools to find keywords for your veterinary practice website: Google’s Autocomplete function. It’s completely free, easy to use (it takes about 5 seconds), and it can provide very valuable information for improving your practice’s searchability online. If you’re just starting, you might enjoy reading…
How much did you learn about marketing in veterinary school? What about creating a website — one that’s optimized for SEO? If you’re like me, this probably wasn’t a hot topic in school. There may have been a standard business class, but after that, much of what we learned about business and marketing was left…
It’s that time of year again! Well actually, this year it came earlier than usual — AWAI held their annual Bootcamp and Job Fair in May rather than October. If you’re not familiar, AWAI stands for American Writers and Artists, Inc. They’re the industry’s standard for training direct-response copywriters, and they’re the ones from whom…
Your pet industry case studies will, of course, stick to the facts… but, the manner in which you tell those facts could mean the difference between something that’s blah and boring versus something that inspires and gets results… Looking for the “theme” or “takeaway” from any story can be great fun — and more importantly,…
In the previous two posts of this series, you learned some strategies for creating effective case studies for your pet or veterinary business… You learned to show rather than tell, and to add curiosity… So, how do you put it all together? On the surface, this might seem like the easy part… but, there are…
What’s the most important thing you can do to make your pet industry case studies more effective? Before I tell you that, let me tell you some fascinating case study tips I learned at a recent conference… At the AWAI Bootcamp this year, the keynote speaker was Andrew Davis. Mr. Davis is a best-selling author…
Good copy can engage a reader’s attention, encourage them to think differently, and inspire them to take action. However, effective writing can be difficult. It’s a skill that comes with training and practice. But while it can take years to master, it’s always helpful to have a few pointers that you can use immediately to…
Having formerly practiced in Florida, I’ve been to NAVC several times. However, this is the first time I’ve attended when it’s been held at the Orange County Convention Center rather than the Gaylord Palms – and also under the new name VMX. I like the new location – I appreciate having so many hotels and…
Smarter SEO Can Increase Traffic for Your Pet or Veterinary Website Just as the latest generation of pet products includes “smart technology” that understands what’s happening with the health of a pet — You can take a smart approach to your pet or veterinary website SEO (search engine optimization) by understanding what’s happening with your…