Dr. Tammy Powell hosting a table at AWAI's Job Fair and Bootcamp

Make Your Pet or Veterinary Business Stand Out in 2019 (My Top 5 Takeaways from the 2019 AWAI Bootcamp)

It’s that time of year again! Well actually, this year it came earlier than usual — AWAI held their annual Bootcamp and Job Fair in May rather than October. If you’re not familiar, AWAI stands for American Writers and Artists, Inc. They’re the industry’s standard for training direct-response copywriters, and they’re the ones from whom…

Smarter SEO Can Increase Traffic for Your Pet or Veterinary Website

Smarter SEO Can Increase Traffic for Your Pet or Veterinary Website Just as the latest generation of pet products includes “smart technology” that understands what’s happening with the health of a pet — You can take a smart approach to your pet or veterinary website SEO (search engine optimization) by understanding what’s happening with your…