NEWS: Pam Foster Relaunches PetCopywriter.com with Expanded Content Services

Pam Foster relaunches PetCopywriter.com

Expanded Services Include Strategic Content ad SEO Copywriting for Pet and Veterinary Businesses Portland, ME, March 4, 2024: Experienced pet industry writer Pam Foster, with 25+ years of client success, has relaunched PetCopywriter.com. Her expanded services include strategic B2C and B2B content marketing consulting and SEO Copywriting for companies in the pet/veterinary industry … whether … Read more

Smarter SEO Can Increase Traffic for Your Pet or Veterinary Website

Smarter SEO Can Increase Traffic for Your Pet or Veterinary Website Just as the latest generation of pet products includes “smart technology” that understands what’s happening with the health of a pet — You can take a smart approach to your pet or veterinary website SEO (search engine optimization) by understanding what’s happening with your … Read more

PetCopywriter Among 36 Voices in Lead Generation Advice Article

PetCopywriter photo: PetCopywriter.com was included in the post, "36 World-Class Copywriters & Marketers Reveal Their 3 Top Tips for Lead Generation"

Recently, fellow copywriter Paul Parry compiled dozens of tips on lead generation, and reached out to include Pam Foster of PetCopywriter.com in his collection of voices on this subject. His blog post, titled “36 World-Class Copywriters & Marketers Reveal Their 3 Top Tips for Lead Generation” is a terrific source of tips and ideas to … Read more

PetCopywriter included in AWAI copywriting sample book

AWAI (American Writers & Artists, Inc.), the world’s top publisher of copywriter training programs, has released an ebook of successful copywriting samples from the past 5 years, and Pam Foster’s veterinary copywriting work for the NAVC (North American Veterinary Community) is included — woo hoo! The ebook, “30 Top-Performing Copywriting Samples to Study and Steal,” includes sales … Read more

New Local Search Data for Veterinary Practice Websites

This LSA Insider Local Search Infographic lists "veterinarians" as #35 out of the top 142 categories
This LSA Insider Local Search Infographic lists “veterinarians” as #35 out of the top 142 categories

New Local Search Data for Veterinary Practice Websites

I came across an interesting local search infographic a short while ago with data that’s important if you’re in charge of marketing a local veterinary practice, and you’re competing against other local options.

You see, local search is a huge deal when it comes to attracting new business for your local veterinary practice. This LSA Insider (Local Search Association) infographic showed that “veterinarians” is among the top 142 categories consumers searched for in just one week. Veterinarians are listed as #35 on the list.

When you dig deeper, you’ll see the dominance of search engines as the tool consumers use for finding local veterinary practices, far above any other method. Here’s the breakdown: 

Read more

The Value of a Creative Brief for Pet and Veterinary Web Marketing

The Value of a Creative Brief for Pet and Veterinary Web Marketing I was recently interviewed by Ed Gandia of B2BLauncher.com… and we talked about the many reasons copywriters should use a Creative Brief with their clients. But the reasons also benefit you if you’re marketing pet or veterinary products and services online. For instance, … Read more

Mini Ways to Get Big Wins on Your Pet or Vet Website

PetCopywriter image: Mini USPs can be a powerful secret to big wins on your pet or veterinary website
PetCopywriter image: Mini USPs can be a powerful secret to big wins on your pet or veterinary website
Mini USPs can be a powerful secret to big wins on your pet or veterinary website

Mini Ways to Get Big Wins on Your Pet or Vet Website

I recently wrote a guest blog post for SEOCopywriting.com, and it’s all about the many benefits of creating a “mini USP” for each product or service you offer.

My post explains that in marketing, the USP (Unique Selling Proposition) is a well-known acronym for explaining why your products, services and business uniquely offer the best solutions for your customers. I like to call it a “Unique Solution Proposition.” And, you not only need a USP for your company, but also for each solution you offer.

Your USPs are important because you need to find a way to stand out from the clutter. You’ll want to articulate them on your website, blog and other materials.

Let’s look at some easy and specific ways to use this mini USP approach for big wins on your pet or veterinary website.

Read more

Pet Industry Marketers: Attract That $60B in 2015 Spending

Fun toys are just part of the major spending in the pet industry

Pet Industry Marketers: Attract That $60B in 2015 Spending

Last week at the Global Pet Expo 2015, the American Pet Products Association (APPA) released its 2015 numbers on pet spending. The APPA’s annual comprehensive report covers pet spending in the segments of food, supplies/over-the-counter (OTC) medications, veterinary care, live animal purchases and other services.

Overall, pet spending reached $58 billion in 2014. But get ready. In 2015, pet owners are going to bust through all previous spending records by shelling out a projected $60 billion. Wow!

Let’s look at the highlights of that report, and what they mean if you’re responsible for marketing pet products or veterinary services.

Read more

Podcast: SEO Marketing for Veterinary Practices

Podcast: SEO Marketing for Veterinary Practices What’s the secret to veterinary practice SEO? It’s much easier than you think. That’s what I explained to Brandon Breshears — Director of Operations at Rethink Veterinary Solutions and creator of The Veterinary Marketing Podcast — during our podcast conversation. Brandon and I both know that many veterinary practices … Read more