OK, there’s really no such thing as an ear hug. Or is there…? This photo provides clear evidence that ear hugs exist. Isn’t it sweet? To me, it’s the ultimate image of a warm and loving bond between two best buds. So why should you care about ear hugs? Well, as the owner of a…
By now you may know that a pet business blog can be a very powerful way to add fresh content to your website and bring more customers to you via the search engines. But “Blogger’s Block” (What do I write about this week?) is very common. Therefore I’m happy to provide you with some blog…
A few blog posts ago, I talked about the incredible power and value of using a blog to market your pet business website. It really is true that blogs can move your web pages up in search results while also positioning you as a helpful guide in your business category. That’s why I call it…
If you’re using a blog to market your pet business or veterinary practice, you’ll be happy to know there’s an easy formula for great results, which means better search engine rankings, more traffic and more sales. Using the following formula last fall, I started blogging tips for a pet-business services company, and just after 6…
Golden Retrievers are big, lovable creatures. They greet you with utter joy and share their warmth, plus they’re eager to please. They’ll fiercely loyal, no matter what. And they’ll fetch just about anything for you. What’s not to love, right? But what do Golden Retrievers have to do with successful blogging for your pet business?…
With the mission of helping you keep up with the challenging world of search engine optimization (SEO) and how pet web content works best today, I try to follow the latest guidelines, trends and events that make a big difference in search results. Finding quality websites for searchers has always been the goal of Google…
If you’re frustrated with your pet business website and you’re thinking, “What can I do to bring in more traffic and sales?” — consider the blog. In spite of the explosive social networking platforms such as Facebook, LinkedIn, YouTube and others, blogs are still extremely helpful for attracting customers via the search engines. Here’s proof.…
Greetings and Happy Holidays! This is my last blog post for 2011 because I’ll be traveling cross-country with my faithful companion Louie (the Westie pup) the week between Christmas and New Year’s. We’re spending the winter in the warm and sunny southeast. I hope you’re doing something fun this winter, too, such as growing your…
As the year 2011 comes to a close, I’d like to cast my vote for the best pet video of the year. Before I reveal what it is, I’m happy to share some staggering facts with you regarding this video and a few others featuring pets… and then provide some ideas to boost your pet…
This weekend, I was browsing through some pet retail magazines and came across a new report that might interest you. It’s called Strategies for Effective Facebook Wall Posts for the Retail Industry, and it includes a number of fascinating facts that may well be worth considering for your pet business Facebook page, whether you’re marketing pet…
Greetings! You might enjoy checking out a recent pet industry marketing forecast that a colleague just shared with me. It bodes well for all of us who are marketing to pet owners, pet businesses, veterinary practices and others. I’m very thankful to be working in such a thriving and fun industry, and I’m honored to work…
Today I was on a conference call with Heather Lloyd Martin, SEO Copywriting pioneer, mentor and friend of mine. She was talking about some of the things that are critical to web success today and I immediately thought of how these tips can be applied to your pet marketing strategies or pet SEO success (of…
In honor of National Veterinary Technician Week (October 9-15, 2011), I’d like to recognize and thank all the dedicated, upbeat and hard-working vet techs I’ve met over the years. My pets have always been well cared for by these friendly professionals who love animals, work super hard, and continue learning their craft. If you happen to…
Last spring, I was driving my dog to doggie day care and came upon this hilarious scene in a neighbor’s driveway. I had to pull over and snap a quick photo from my phone. Everyone I’ve shown this to gets a big kick out of it, so I thought I’d share it with you. What…
I was just reading Entrepreneur (October 2011) and came across a fabulous article about Animal General Hospital in Port St. Lucie, FL. It seems that the owner of this veterinary practice figured out how to engage local-community clients and prospects online, using the practice’s website in combination with free social networking, email and YouTube plus…
If you’re in charge of marketing a local pet business or veterinary hospital that serves a specific community, I have a question for you. How often do people say they found you online? The shocking truth is, sometimes when a locally-based pet business asks me to help optimize their website and boost traffic, I discover…
Are people looking for your dog bowls… or do they call them dog dishes? Are pet owners searching for a great pet throw, or do they call it a blanket or car seat cover? And are pet parents searching for a local veterinary hospital, clinic or practice? Or perhaps it’s an animal hospital or clinic… or…
I recently watched a video where a Google expert talked about quality content and what really stands out when it comes to GREAT sites. He used the words “amazing” and “wow” to describe web content that is truly powerful. So what does “amazing” and “wow” mean for pet business websites? Or even veterinary websites? In…
Ah, summer. Hot sunny days. Warm balmy nights. Fun for everyone, including pet business owners and marketers. Why? Because pet owners have seasonal needs that you can solve! Summer brings a mix of joyful outdoor activities with their pets… and also some dangers. For example, seasonal allergies, vacation travel and hot outdoor settings can be…
It’s a bird… it’s a plane… it’s a Super Footer!! Don’t want to clutter your website’s home page to explain what your business is all about? Try a super footer. This is a new type of website footer that includes information you don’t necessarily want to include “above the fold” where the sales copy is…