PetCopywriter.com blog post photo of ToeGrips.com FAQ page

3 Ways to Turn Customer Questions Into Magnetic Pet Website Content

I’m guessing your pet business or veterinary company gets the same questions again and again, day after day. Customers and prospects want to know how your product works, how it solves their problems, what colors it comes in, and much more. And while you’re happy to answer those questions, you may not have thought about

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Pet Marketing Calendar Template

Simple steps for easy pet business content marketing in 2013

Did January slip by before you created your pet marketing strategies to engage prospects with content, such as blog posts, news items, Facebook posts and so on? Well, it’s not too late! You may be thinking, “Ugh. Something else I have to plan out.” But you can keep it easy with an editorial calendar that

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Dog Stroller Website Results in Google

Get More Customers to Stroll Over to Your Pet Website

Dog strollers — they’re everywhere. The airport, the mall, the coffee shop. A neighbor pet owner explained why. “My little dog can’t keep up with me on my long walks. When he gets tired, I plop him in the stroller and keep going.” Aha — I get it! Here’s why this matters to you. Does

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PetCopywriter pet content marketing

Content Marketing Will Be A Huge Pet Industry Trend for 2013

It looks like 2013 will be a pivotal year in which content marketing is a “must” strategy for pet and veterinary companies, whether you’re marketing pet products or your business is a pet or veterinary industry supplier. According to B2B Content Marketing: 2013 Benchmarks, Budgets and Trends,* which surveyed more than 1,400 North American business-to-business

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Does Your Pet Website Pass This First Impression Test?

If you’re wondering why your pet or veterinary website isn’t bringing in the volume of sales or leads you expect… it may be due to your site’s “First Impression.” Let me explain. I’m always following web industry experts who measure different aspects of what works with search engines and site visitors… and recently I came

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Storytelling is a Marketing Strategy of Dr. Buzby's ToeGrips

Storytelling is a Brilliant Strategy for Pet Product Sales

This is my first post in a series featuring pet businesses I admire. I’m very happy to showcase them as shining examples you can learn from, because they serve as excellent models of pet marketing strategies that work. The first featured business is Dr. Buzby’s ToeGrips, a unique, powerful and yet very simple solution to the

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Petcopywriter.com uses Wordle to help with web content that works

The Wordle Test for Pet Web Content That Works

Recently a colleague made me aware of a really fun little online tool called Wordle. The Wordle website describes itself as “generating ‘word clouds’ from text that you provide. The clouds give greater prominence to words that appear more frequently in the source text.” Now, what makes Wordle an excellent tool for your pet website

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Why It Pays to Consider Professional Pet Blog Writers

Have you ever said this to yourself? “I don’t have time to keep my pet blog current…” or “I don’t know what to write about on my veterinary practice blog…” or “My blog doesn’t get any traffic or responses; it doesn’t lead to new business for me.” If you’ve had any of these concerns about

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Add Videos to Your Pet Website for Show and Sell Success

A couple of months ago, I read an excellent article by Tech Crunch called “The Rise of the Video Explainer.” It talks about the power of using video to provide your prospects and customers with how-to tips, product demonstrations, free tours and more. Not only is video super powerful in telling your story in ways that

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Photo for puppies blog post PetCopywriter.com

Your pet website first impression matters more than ever

More than two years ago, I wrote a series of blog posts about the importance of having a clear, optimized website to attract more business, whether you’re marketing pet products, veterinary services or supplies for pet businesses. A lot has happened on the web since then, but the web-success fundamentals have not changed. In fact,

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