Partially opened door with a question mark on it

Stellar Pet Industry Marketing Case Studies Part 2: Adding Curiosity

What’s the most important thing you can do to make your pet industry case studies more effective? Before I tell you that, let me tell you some fascinating case study tips I learned at a recent conference… At the AWAI Bootcamp this year, the keynote speaker was Andrew Davis. Mr. Davis is a best-selling author

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3 dogs dressed as ghosts for Halloween, with a jack-o-lantern and falling leaves

Don’t Scare Your Audience Away From Your Pet Business Website

Today I’m going to take quick a detour from the Stellar Pet Industry Marketing Case Studies series, and instead tell you a story about presenting the WRONG type of content to your audience… When I was five years old, I went to one of my first slumber parties. It was at the house of our

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Delray Beach

Top 5 Takeaways from AWAI’s Bootcamp for Your Veterinary Business

This is my second time attending the annual conference from American Writers and Artists, Inc. Each year, in addition to meeting wonderful people and enjoying beautiful Delray Beach, I’m amazed at how much information is packed into just a few short days. This year, I was honored to speak on a niche panel, where I

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Is Veterinary Telemedicine the Way of the Future?

Let’s start by defining ‘Telemedicine’… It means “the remote diagnosis and treatment of patients by means of telecommunications technology.” That’s a pretty broad definition – and could include anything from telephone consults on a specific health problem… to photos or video chats between a client and their doctor (including visual documentation of the ailment)… to

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Does Your Copy Speak to Your Pet Industry Audience?

The written word is still one of the most effective ways to reach customers. However, there is a lot of material out there, both online and offline. In the pet and veterinary industries, your audience is bombarded with ads, articles, and emails every day. It’s a real challenge to not only capture attention, but maintain

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Smarter SEO Can Increase Traffic for Your Pet or Veterinary Website

Smarter SEO Can Increase Traffic for Your Pet or Veterinary Website Just as the latest generation of pet products includes “smart technology” that understands what’s happening with the health of a pet — You can take a smart approach to your pet or veterinary website SEO (search engine optimization) by understanding what’s happening with your

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PetCopywriter photo: was included in the post, "36 World-Class Copywriters & Marketers Reveal Their 3 Top Tips for Lead Generation"

PetCopywriter Among 36 Voices in Lead Generation Advice Article

Recently, fellow copywriter Paul Parry compiled dozens of tips on lead generation, and reached out to include Pam Foster of in his collection of voices on this subject. His blog post, titled “36 World-Class Copywriters & Marketers Reveal Their 3 Top Tips for Lead Generation” is a terrific source of tips and ideas to

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PetCopywriter included in AWAI copywriting sample book

AWAI (American Writers & Artists, Inc.), the world’s top publisher of copywriter training programs, has released an ebook of successful copywriting samples from the past 5 years, and Pam Foster’s veterinary copywriting work for the NAVC (North American Veterinary Community) is included — woo hoo! The ebook, “30 Top-Performing Copywriting Samples to Study and Steal,” includes sales

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